Performance Marketing Manager

Analysing recruitment funnel acquisition and conversion data per local and making strategic recommendations to ensure recruitment targets and cost of acquisition KPIs are met

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Creating sustainable competitive advantage in digital acquisition strategy and delivery within the market

Main areas of responsibility

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Plan and execute campaigns that support the Recruitment team to achieve their hiring targets while constantly optimising our Cost of Acquisition (CAC).

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Channel management - Manage all primary transactional attraction channels - job boards/paid search and social/organic SEO - and agency/freelance/in house delivery.

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Conversion management - Ownership of on- and off-site conversion funnels through to delivery of positively screened applicant (conditional offer further down the line)

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Strategic planning - Weekly reporting and monitoring of performance by branch and monthly budget setting by branch/channel. Ensuring we understand the impact of changes to budget at a micro level.

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Working alongside the content manager to Create engaging and relevant ad copy to boost campaign and job board performance, ensuring the impact of changes is measured.

5+ years experience in funnel-based acquisition management - ideally in the recruitment sector.

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Experience across job boards paid social, search & display, and other PPC-driven channels, plus audience identification, targeting and development.

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Experience with website conversion strategy and implementation; very strong on analytics and CRO.

You are looking to build on your experience. You will have the opportunity to work alongside a great team with some influential individuals with an opportunity to build some meaningful relationships.

Cera is currently listed as one of the top 5 fastest growing health technology companies in the UK and now Europe.

Cera is growing fast. We're at a pivotal point in our growth. Our app proactively tracks and monitors the health of our customers, enabling families and medical professionals to have visibility of changes in health and well-being status. Using AI to predict potential health concerns, we're able to help our customers avoid unnecessary hospital visits, whilst protecting vital NHS resources. Our vision is to empower people to live their best lives, in their own home, through the use of smart, AI based technology, professional care and support. Joining Cera, you are contributing to making this vision a reality.

Competitive salary with long term employee schemes

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WeCare discount platform and Employee Assistance Programme