Performance Optimization Manager New

This role is a pivotal role in the team accountable for the strategic implementation of performance focused marketing, dedicated to supporting profitable business growth & successful customer outcomes by harvesting incremental demand & driving recurring relationships,

• Strategy: support in producing a clear marketing strategy aligned with commercial goals, whilst collaborating with other marketing function to ensure its successful execution.
• Media Planning: Working with media teams to ensure there is a clearly defined media plan for any store & services paid media activity including media allocation (mix/channel/markets).
• Budgeting/Forecasting: Help translate strategies into detailed annual, quarterly & monthly budgets (split by product/service campaigns & regions).
• Reporting: Analyze, track, report and forecast on key performance metrics, identifying areas of opportunity for program performance across all marketing channels to support company's growth targets and drive future strategies.
• Measurement; help partnering with the Finance, Data Science, and Analytics teams to develop a measurement stack to monitor and improve channel performance & evolve marketing attribution and incrementality.
• Experimentation; Support building and defining a clear experimentation agenda & roadmap across store and services, ensuring tests are linked to business goals & commercial plans.
  
  6+ years in performance or growth marketing roles preferably across the entrainment vertical
• A history of successfully operating in sophisticated global organizations and being able to influence growth
• Have worked in roles leading large media budgets
• Strong collaboration and relationship skills
  
  PlayStation isn't just the Best Place to Play - it's also the Best Place to Work. Today, we're recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStationreg;5, PlayStationreg;4, PlayStationreg;VR, PlayStationreg;Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.
PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team. The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation. Performance Optimization Manager (Growth Marketing) San Mateo, CA or London / Hybrid The PlayStation Store & Services Marketing team is responsible for marketing our flagship PlayStation Plus subscription service, and PlayStation's multi-billion-dollar D2C businesses (PlayStation Store and PlayStation Direct).