Performance Optimization Manager New
PlayStation Sony Computer Entertainment Europe Ltd., City of Westminster
Performance Optimization Manager New
Salary not available. View on company website.
PlayStation Sony Computer Entertainment Europe Ltd., City of Westminster
- Full time
- Permanent
- Onsite working
Posted 1 day ago, 24 Oct | Get your application in today.
Closing date: Closing date not specified
job Ref: bc3012f840a04d30bba1f6d92220fb87
Full Job Description
This role is a pivotal role in the team accountable for the strategic implementation of performance focused marketing, dedicated to supporting profitable business growth & successful customer outcomes by harvesting incremental demand & driving recurring relationships,
- Strategy: support in producing a clear marketing strategy aligned with commercial goals, whilst collaborating with other marketing function to ensure its successful execution.
- Media Planning: Working with media teams to ensure there is a clearly defined media plan for any store & services paid media activity including media allocation (mix/channel/markets).
- Budgeting/Forecasting: Help translate strategies into detailed annual, quarterly & monthly budgets (split by product/service campaigns & regions).
- Reporting: Analyze, track, report and forecast on key performance metrics, identifying areas of opportunity for program performance across all marketing channels to support company's growth targets and drive future strategies.
- Measurement; help partnering with the Finance, Data Science, and Analytics teams to develop a measurement stack to monitor and improve channel performance & evolve marketing attribution and incrementality.
- Experimentation; Support building and defining a clear experimentation agenda & roadmap across store and services, ensuring tests are linked to business goals & commercial plans.
6+ years in performance or growth marketing roles preferably across the entrainment vertical - A history of successfully operating in sophisticated global organizations and being able to influence growth
- Have worked in roles leading large media budgets
- Strong collaboration and relationship skills
PlayStation isn't just the Best Place to Play - it's also the Best Place to Work. Today, we're recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStationreg;5, PlayStationreg;4, PlayStationreg;VR, PlayStationreg;Plus, acclaimed PlayStation software titles from PlayStation Studios, and more. PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team. The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation. Performance Optimization Manager (Growth Marketing) San Mateo, CA or London / Hybrid The PlayStation Store & Services Marketing team is responsible for marketing our flagship PlayStation Plus subscription service, and PlayStation's multi-billion-dollar D2C businesses (PlayStation Store and PlayStation Direct).
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