PPC Account Manager

Working closely with and reporting into the Account Director, the successful candidate will be responsible for managing the day-to-day running of PPC campaigns. From working with the executives and graduates on the account on keyword research and ad copy creation to running daily, weekly and monthly reports this role will work to actively optimise accounts to meet target KPI's. Regular client communication, presenting in meetings and training/mentoring junior team members are all part of this role., An excellent opportunity to work with one of the leading UK arts & crafts companies - Hobbycraft! Fast paced and innovative, this is an ecommerce account that will see you really develop your Paid Search skills on a client that is very performance driven and continues to grow their digital presence. Spark Foundry manage Search, Social and Affiliate media for Hobbycraft, allowing this role to have access and visibility to multiple marketing channels. Hobbycraft are also increasing their use of YouTube advertising, which the Search term manages. This year, Hobbycraft will be focusing on expansion via in-depth test & learn strategies. You will work closely with all teams and get a holistic understanding of how all channels work together to drive overall performance., As PPC Account Manager you will be overseeing the team responsible for the day to day running and optimization of PPC accounts with the role including but not limited to;

• Client communication
• PPC Strategy
• Account Optimization and budget management
• People Management
• Reporting and Insights
• PPC planning and forecasting
• Competitor Monitoring
• Supporting the Account Director as needed on monthly and quarterly business review meeting
• Prioritizing tasks and workloads across all team members
  
  Attention to detail, excellent time management, strong reporting and data analysis skills are essential for this role. Experience in YouTube, Display, Amazon, Facebook and/or LinkedIn PPC will be an advantage., Active hands-on experience in PPC
• In-depth experience and understanding of PPC across key suppliers - Google Ads and Bing
• Active experience working with campaign & bid management software (Search Ads 360), wed analytics (Google Analytics)
• Good presentation skills and inter-personal relationship skills. Candidates must have the ability to communicate complicated concepts simply and effectively
• Google Shopping Experience
• Proficient in Microsoft Office solutions - particularly Excel and Powerpoint
  
  Spark Foundry, the Acceleration Agency.
We help brands to identify, learn and respond to opportunities faster than the competition. Every client has an area of their business they need to accelerate, from short-term goals to long-term transformation. We've proven our approach during the most difficult year on record. Now we're using it to provide a launchpad for their future. Come be an accelerator with us. How we accelerate
• Planning : an approach that works in practice rather than theory, arming planners with the ability to create cutting edge campaigns
• Intelligence : a suite of tools that give definitive answers to big questions, and uncovers actionable insights about real people
• Trading : a model built on flexibility and trusted relationships, underpinned with bold guarantees
• Relationships : a culture of asking challenging questions to better understand the brief - we are not a 'yes' agency
• People : a strong history of recruiting talent from diverse backgrounds and accelerating their careers
Our Commitment We are diverse though our experience, people and the clients we look after - and we celebrate that diversity. Our people hold us accountable to our beliefs and via regular surveys and our grass roots D&I team, The Collective, and internal next generation board, Firestarters, we hold regular events and work continually towards generating ideas, initiatives and educating our people to ensure we are a diverse and inclusive agency., Harvey Nichols are one of the leading luxury fashion retailers in the UK. Their account has been managed within Publicis for years and presents the opportunity to work on a well-developed account that looks to innovation and technology in order to maintain and improve. You will work across both Search and Shopping ads to help drive YoY growth in revenues for Harvey Nichols and will be involved in developing strategies to improve the company's online presence in the context of strong competition. This is a great opportunity to work with household fashion and beauty brand names and use the most up-to-date marketing technology to correctly advertise high-end products to niche audiences. This role provides an exciting opportunity to develop the international visibility of this client across Paid Search, which should see considerable growth in 2022.

Spark has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Planswe also offer;
• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us! Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process. Please make sure you check out the Publicis Career Page (https://www.publicisgroupeuk.com/careers/) which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).