PPC / Pay Per Click Executive / Manager

My client is one of the leaders within their Market Sector, having built a reputation based on quality, they are now seeking either a PPC Executive or a more senior hands-on PPC Specialist/Manager to join their growing Internal Department.

In both cases your main duties will be as below, however more Senior Candidates will also be expected to have Team Management/Supervisory experience as you will also take on the responsibility of running the Department., ·Create, place and schedule all Paid Marketing/Advertising across a variety of digital platforms including Google Ads, Meta, Pinterest, YouTube etc.
·Maintain company image, and promotional objectives, and adhere to terms and conditions when building ads and ad copies.
·Create and build campaign strategy - to include keyword research and competitor analysis.
Plan, develop, implement, and optimise all paid marketing campaigns and channels and track success, to include reporting back on findings.
·Continuously look at ways of improving paid advertisements by increasing CTR, conversion rates, and increasing ROAS - so going forward budgets can altered to fall in line.
·Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and all areas of paid search following corporate objectives.
·Landing page optimisation / implementation.
·Maintain and monitor keyword bids, daily and monthly budget caps, impression share.
Test, implement, and optimise digital search campaigns as well as paid social media campaigns.
Keep up to date with the latest industry news, and best practices.
·This role will also involve elements of SEO so a good understanding and experience of this would be beneficial.

The successful person will have previously been a background in developing/implementing successful marketing campaigns utilising paid and organic traffic, experience of Google and Meta is essential. Prior exposure to campaigns and audience setup in Meta would be beneficial along with an understanding of ecommerce and conversion attribution., ·Ideally c2 years commercial experience in a similar role.
·Good understanding of Google and Meta.
·Good understanding of reporting platforms such as Analytics and Data Studio.
·Excellent knowledge of advertising platforms.
·Ability to maintain brand consistency, engaging, and professional marketing advertisements.
·You must be UK based and able to commute to the company's office in Oldbury Monday to Friday