PR Account Director - Tourism / Consumer

Our cohesive team, GEN+, comprises over 3,000 industry experts from 60+ nationalities, all sharing a collective passion to disrupt, innovate, and lead. GEN PLUS Group ensures impactful outcomes for brands, businesses, and people globally by embracing diversity and fostering an environment of creativity and excellence. What will be your responsibilities? · Managing a diverse portfolio of international tourism clients, including National Tourism Organizations (NTOs), Hotels, and Resorts. · Formulating a comprehensive media relations strategy to secure high-level placements across print, broadcast, and online media. · Coordinating all public relations activities to ensure cohesive and effective communication. · Harnessing existing media relationships and establishing new contacts within business and industry media. · Pitching to the media for editorial opportunities, both for clients and the agency. · Crafting compelling content, including press releases, pitches, and other editorial copy. · Monitoring, analyzing, and effectively communicating PR results. · Organizing and hosting press trips to enhance media engagement. · Evaluating potential partnerships, sponsorships, and advertising opportunities on an ongoing basis. · Securing Influencer and Celebrity endorsements to amplify brand presence. · Creating and disseminating press releases to targeted audiences. · Handling media inquiries and providing timely and accurate responses. · Attending and managing key industry PR events to bolster brand visibility. · Coordinating press conferences and other public appearances. · Collaborating with the leadership team on new business pitches.

• Minimum 7+ years of experience in executing PR campaigns, with experience in the tourism industry being advantageous.
• Proficient in handling day-to-day operations, media monitoring, and campaign reporting.
  
  GEN PLUS Group is a vibrant global collective of agencies reshaping industry norms with a commitment to surpassing expectations. Rooted in the 'Plus' philosophy, our dedication goes beyond the ordinary, creating connections that transcend transactions. As industry-leading Story-Tellers, Story-Shapers, and Story-Makers, we unite the strategic communications of PRM, content creation expertise of NaF+, talent representation by SPANDY, and the innovative spirit of THEM AGAIN under one banner.
  
  What The Role Can Offer You
· Access to a global network of specialized communicators collaborating with top-tier brands. · Exposure to internationally acclaimed clients and campaigns focused on both performance and purpose. · The opportunity to be part of a passionate and supportive team. · Attractive Health Insurance benefits.