PR Manager

Deliver the adidas message to the adidas consumer through earned media, first class public relations and proactive/reactive approach to maintain brand heat. Drive outcome for the business through the application of SEO organic strategies and protect the reputation of the brand through Issues & Crisis management.,

• Implement the PR strategy across sport performance categories in the UK & Ireland through the key campaigns, brand moments and sporting calendar.
• Lead on the performance category across all PR touchpoints and stories with a focus on football
• Management of performance PR agency across all outreach, creative and events. End to end ownership of Agency output
• Management of performance PR budgets
• Support for Senior PR Manager across Issues & Crisis/reputational management. Second In command for UK & Ireland management of Issues & Crisis. Coordination of UK agency support team
• PR lead for performance full functional team In the UK & Ireland -
• Lead PR contact for all global and local teams across football touchpoints: (product, clubs, players)
• Work alongside Digital Publishing and Partner Publishing colleagues for the creation of content for key campaigns, brand moments and reactive publishing
• Ownership of key media relationships In the UK & Ireland
• Leader of SEO workstream for the local PR team Including regular assessment of strategy and Impact
• Significant role In football club kit launches to drive PR Impact
• Owner of football PR events and seeding experiences In London
• Identification, engagement and relationship management with content creators and Influencers who will make a difference for performance categories In the UK
• Brand comms media partnership extension project manager looking at how the brand maximises media Investment
• End to end owner of performance seasonal press day event and outreach
• Work alongside Culture Marketing team as PR expert to deliver maximum return for partner usage
• Support PR lead to drive on-going innovation and best practice in the PR function
• Upskill senior stakeholders on how PR works and Its potential
• Identify trends and movements in the media landscape
  
  Creative, collaborative and confident
• Excellent interpersonal / communication skills and high level of strategic thinking
• Exceptional understanding of UK & Ireland media landscape (social first, creator media, sport, lifestyle, traditional.
• Key relationships In place with relevant brand media
• Keen understanding of the wider publishing mix: owned, earned and paid
• Event management
• Issues & Crisis management
• Passion for the sports and entertainment industry
• Advanced presentation and organizational skills
• Copywriting and proofreading skills
Requisite Education and Experience / Minimum Qualifications:
• Degree in Marketing, Communications, Retail, Digital or a related field
• Experience across In a PR Agency environment
• 5+ years' industry and / or relevant work experience
• Fluent written and spoken English language skills
  
  AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
• COURAGE: Speak up when you see an opportunity; step up when you see a need..
• OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.