Principal - Audience Data Platforms

News UK is embarking on a new direction in audience personalisation and we are looking for an Audience Platforms Specialist to help bring this vision to life. In this role, you will report to the Head of Audience Data, who will guide and define the strategic direction. Your focus will be on operationalising the platforms that support this strategy. As the Principal - Audience Data Platforms, you will be the subject matter expert responsible for configuring and delivering business capabilities that utilise both existing and emerging platforms. Your work will ensure that in-brand experiences are tailored to connect the right audience with the right experiences.,

• Oversee and Manage Platforms: Oversee and manage the effective end-to-end execution of underlying audience data platforms, including CRM, and CDP, ensuring alignment with set strategic objectives.
• Implement and Refine Approaches: Implement and refine new approaches to platform utilisation and potential migration as technology and brand experiences evolve or emerge, ensuring they meet the dynamic needs of the business.
• Collaborate in a Matrixed Environment: Collaborate effectively in a matrixed environment with technology teams and business leads from insights, marketing, and product departments to successfully implement enhanced capabilities.
• Execution: Work directly with brands on the implementation and execution of data programs
• Ensure Data Quality and Integrity: Maintain high standards of data quality and integrity across all platforms, encouraging best practices and regular audits.
• Monitor and Analyze Performance: Monitor and analyse the performance of data platforms, providing insights and recommendations for optimization and improvement.
• Stakeholder Communication: Effectively communicate project progress, challenges, and outcomes to stakeholders at various levels, ensuring transparency and alignment.
  
  This role requires a deep understanding of audience data platforms, including CRM and a keen ability to translate objectives into practical, scalable solutions. You will collaborate closely with cross-functional teams to ensure seamless integration and execution, driving innovation and excellence in audience engagement., Platform Expert: Experienced in managing emerging audience tech, including CDP and CRM systems. With an in-depth understanding of digital audience platforms, automation, and insights tools. (5 plus years experience.)
• Data Enthusiast: You have a passion for data and a proven track record in operationalising and deploying emerging data technology.
• Storyteller: Skilled in using narration and storytelling to drive decisions at all business levels, including leadership and executive levels.
• Relationship Builder: Highly proficient in stakeholder and relationship management, capable of fostering mutually beneficial relationships across multiple business areas.
• Collaborator: Experienced in successfully operating in matrix teams, delivering outcomes and capabilities from cross-functional groups.
• Program Developer: Experienced in developing and delivering audience automation and growth programs end-to-end across digital channels.
• Adaptable Problem Solver: Able to deal with and overcome ambiguity, thrive on autonomy, and work to challenging timescales to realise tangible outcomes.
• Creative Thinker: Collaborative and focused, capable of creating solutions that are not big-budget dependent, while leading a matrixed team of contributors.
• Detail-Oriented: Adaptable, creative, energetic, and detail-oriented, ensuring high standards in all aspects of work.
  
  We are News UK: One of the leading media businesses in the UK and Ireland. Our newsbrands include The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS. Our national broadcast brands include talkSPORT, Times Radio, Talk and Virgin Radio UK, and we have market-leading local radio stations across Ireland. Our world-famous brands provide news, analysis, opinion and entertainment to almost 40 million people each month. Spanning print and pixel, audio and video, events and experiences, our multiplatform brands are home to a plurality of opinion, representing the diverse communities we serve. News UK is wholly owned by News Corp.
Life at News Driven by passion, guided by principles and acting with purpose. We represent, reflect and reach the nation, telling the stories that matter. We inform our audiences so that they can make decisions based on trusted information. To do this, we believe our employees must represent different backgrounds, perspectives and experiences. We strive to maximise and encourage every individual's potential and ensure everyone feels valued. We support this through our Diversity, Equity and Inclusion Strategy, which focuses on three main priorities - attracting talent from a wider, more representative pool, developing equity programmes to drive better representation in our leadership, and ensuring diversity and inclusivity in our workforce as well as the journalism and content we produce. We also currently have 12 employee led networks and groups that support our strategy and connect like minded employees socially.

Some of our benefits include:
• Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks
• Wide range of training available, plus full LinkedIn Learning access
• Private medical insurance including coverage for pre-existing conditions
• Discounted gym memberships, free ClassPass at Home, weekly virtual yoga classes
• 'Bikes for Work' and 'Electric Car' scheme
• Up to 60% discount on Harper Collins books
• Access to exclusive events and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times. Weekly virtual panel chats with top journalists and celebrities
• Access to wellbeing benefits such as EAP, physio/massage and counselling
• A generous pension scheme with employer contributions of up to 5%
• 30 days holiday, plus bank holidays and up to 4 volunteering days per year