Product Marketing Executive

We are looking for a bright, enthusiastic, organised and creative person with an interest in marketing and ecommerce to join our growing online team. This is a fantastic opportunity for a motivated individual to make a real difference and be a part of a successful multinational organisation working with our household brand names such as Lay-Z-Spa, Bestway and Osprey Action Sports, all whilst working in Devon. Your main focus will be on managing product content for our brands across all online sales channels, including our brand websites, retailer websites such as John Lewis & Very, and marketplaces such as Amazon and eBay. You will be responsible for making sure that our product content, launches and administration is top class across all channels & customers, and that the product is converting and selling well using all the tools available to you from a marketing perspective (such as reviews, merchandising, Q&As & developing best-in-class content with our design team). You will be assigned brands which you will take ownership of, becoming the product expert for your categories and products, and working with other teams including marketing & buying to form brand pods within the business. You will need to know your categories and products inside out, and will contribute to product marketing strategy, and will also be able to give new product ideas and product improvements into the buying team. You will be responsible for loading content for new products and optimising existing products on our own websites, marketplaces and customer websites, maximising the product content marketing activities, monitoring product sales performance, giving feedback of market analysis on popular / competitor products, policing fraudulent sellers and helping to organise product or brand advertising with the marketing team. Ultimately your goal will be to help to increase sales of our branded products across all channels through great content which converts well and great marketing. It is essential to be proactive, organised, to use your initiative, flex your creative flair and be deeply passionate about the success of your brands and products. Key Responsibilities

• Growing sales of our branded products on customer websites, our own websites and marketplaces.
• Ensuring that great content for our products is provided to customers or uploaded directly.
• Working with the design team to enhance and achieve the best possible product content.
• Performing regular marketplace analysis on relevant product categories and competitors' products to provide feedback into the sales, marketing and buying team.
• Monitoring and analysing product sales performance and taking steps to address under-performing products or highlighting successes.
• Selecting and managing the process of sending products to send to customer review programmes as well as monitoring reviews.
• Organising product or brand advertising on customer websites.
• Policing fraudulent selling on all marketplaces.
• Assisting with other online & marketing activities.
• Adhere to stated policies and procedures relating to Health & Safety and Quality Management.
• Any other duties deemed necessary by the company for the successful completion of the role or for the benefit of the company.
  
  At least 2 years' experience working with products or in marketing/eCommerce.
• Excellent organisation and communication skills.
• Copywriting experience desirable but not required.
• Strong analytical skills.
• Strong computer skills and internet literacy. Good knowledge of Microsoft Office is important.
• Good time management.
• Flexible approach with the ability to manage fluctuating workloads.
Disposition:
• "Can do" self-motivated attitude.
• Ability to work on own initiative as well as within a fully motivated team environment.
• Confident interpersonal skills.
• Sense of humour.
• Flexible approach to working hours during seasonal peaks.
  
  At the Wilton Bradley Group we are committed to supporting our employees in both their professional and personal lives.
We offer a range of benefits designed to enhance their well-being and work experience. Employees enjoy exclusive discounts, including 50% off Wilton Bradley products online and 25% off all Tii Brands online products. We also provide a competitive company pension with an annual salary exchange opportunity, sick pay, and enhanced maternity and paternity pay. With 33 days of annual holiday, our employees have ample time to recharge and spend with their loved ones. Additionally, we foster a vibrant workplace culture through annual company events and recognition such as long service awards. To promote health and sustainability, we offer a membership of the Healthshield cash back scheme, a Cycle-To-Work scheme after six months of service and provide free on-site parking. Our casual dress code encourages comfort and expression, while our comprehensive induction and training program ensures professional and personal development opportunities for all. Plus, employees can enjoy complimentary tea and coffee to fuel their day. Join us and experience the many benefits of being part of our team!