Product Marketing Lead

We are seeking an experienced Product Marketing Manager to report into our Growth Marketing Lead who has a demonstrated experience or empathy for professionals working in the Legal industry and a desire to become the leading 'voice of the customer' within Genie AI.

• You will create archetypical profiles representing key user populations for products and services
• You will understand the use cases for Genie and how they differ by market segment
• You will be responsible for providing tailored messaging to each of our target markets, to inspire eg. press releases, newsletters, socials, website messaging, use case pages etc.
• You possess a unique understanding of the emotional and social aspects of the customer's problems, so that your content resonates with our ideal customer profile(s)
• You will be responsible for developing content that educates, engages, and nurtures trust
• You will have collaborative cross-functional Involvement: working closely with Product/Engineering, Marketing and Sales functions
• You will be the lead producer of sales collateral, partnerships and affiliates collateral which focus on 'benefits' rather than 'features'
• You will proactively adapt strategies to support and enhance new business initiatives, integrating market and industry research effectively
• You will run biannual product marketing 'gap' analysis across the business to identify the most acute needs of the business, and adapt as they change
• You will be confident chairing panel events, hosting webinars and talking to a room full of legal professionals
• You will offer strategic insight into market problems and market definition, by segment
• You operate in 'Customer discovery' mode rather than 'optimization' or 'marginal gain' modes
• You will empower product managers to better communicate the value of the product to customers and stakeholders You will run the product releases
• product marketing workflows hand-in-hand with product managers, using best practice processes (e.g. 'internal press releases', or others)
• You are excited to uncover the real reasons legal AI tools win or lose, and the journey buyers took to make their decisions
• You will own the accuracy of the data which powers a live competitor comparison section on our website
• You will be aware of our overall online presence as viewed by prospect's researching is, and amend any inconsistencies across our or any 3rd party sites
• You will act as a 'voice of the customer' in company strategy meetings
• You will consolidate the multi-faceted nature of product marketing into focused campaigns, and communicate priorities effectively with stakeholders
• You will plan, execute and measure effectiveness of these campaigns, and strategic launches
• You will have the freedom to own what you do because at Genie AI every employee is a founder, You will initially meet our Talent Acquisition Manager, Charlette followed by a take-home task before meeting our Growth Marketing Lead, Alex and our Head of Sales, Ed. Thereafter you will complete a Technical challenge with our Co-Founder & CEO Rafie and our Product Lead, Will. We will finish off with a Culture Interview with our Co-Founder & CTO Nitish and our Senior Frontend Engineer, Ana
• We look forward to meeting you & having fun throughout the interview process; please turn up as your authentic self & ask us about our Culture, Company events & Big Mission! We can't wait to meet you!
Benefits What do Genies get?
• Generous stock options - we want everyone to share in our success!
• Employee benefits platform where you can get free plants, food deliveries, yoga, electronics, wellbeing sessions and more
• Private healthcare
• Unlimited budget for business, law, or technology books
• Regular meditation and wellbeing sessions
• Regular team lunches, dinners & strategy days!
• Substantial equipment budget for you to set up a home working environment, including a top of the range laptop, monitor wireless keyboard, mouse & office chair
• Individual £500 L&D budget annually plus 5 days off to take part in any learning
• Unlimited holiday
• Fully flexible working
• Enhanced parental leave for both parents
• Cycle to work scheme
• Numerous guilds to join including Hiking Club, The Band, Gaming Club, Book Club & more!
  
  + You possess mother-tongue of or otherwise full fluency in English (another major language would be a plus)
+ You are a legal graduate or ex-paralegal / legal assistant so can write confidently and author pages with different legal 'credentials' + You have a proven track record of developing content that increases user engagement and signups + You can demonstrable ability to synthesize large quantities of data and translate insights into actionable content strategies + You possess experience of quantitative content marketing / technical SEO tools + You are proficient in qualitative user research + You have proficiency of working hand-in-hand with AI on a daily basis (but work never 'looks' like it was done using AI) + You are deeply empathic, able to inhabit the point of view of multiple target customer personas + You can communicate in a succinct and accessible way to internal and external stakeholders, and you are able to build trust and credibility at all levels of the business with an ability to successfully influence + You possess strong emotional intelligence and are able to maintain healthy and professional working relationships in a small but rapidly growing team + You're keen to work independently, as well as collaborate at times with a rapidly growing diverse team + You are a 'first principles' thinker + You have a keen interest in all things technology and are tech savvy You are innately curious; love to learn & to share your learning with others. We have fostered an incredible learning culture at Genie and are looking for someone who loves to invest in their own learning and self-development +

Genie AI is a deep learning based software company with a mission to open source the law. We are disrupting the legal industry by changing the business model ground up. What Github did with open source code, Instagram and TikTok with entertainment, Airbnb with hospitality, and Uber with travel, Genie is doing with Legal contracts., About Genie AI
• Welcome! We're a machine learning startup with a mission to enable everyone to draft quality legal documents - focused initially on midmarket businesses
• 70,000 companies use Genie AI today - we've been growing exponentially for 12 months straight!
• We're funded by the world's top investors, with significant runway - and we're growing the team
• We've collaborated with Oxford University and Imperial College London to co-author research papers on explainable AI
• According to Forbes, we're also rated one of the top 29 AI startups in the UK
• We're a Sunday Times Best Places to Work Award Winner 2024
• We're backed by top legal pedigree, from Lord Neuberger to representing the UK on multiple Ministry of Justice trade missions
• Our customers save on average £15,000 on legal fees per year with Genie
• Instead of paying a law firm, they can use our open sourced legal templates or create their own from scratch using our AI assistant
• Users can also ask our AI assistant any question, or get a red flag review in minutes, where it would have taken hours and cost thousands with a law firm
• These contain guidance from top lawyers, and intelligent insights as you draft
• This isn't just a SaaS product - we're redefining the business model of law
• If you're excited to disrupt a £750bn industry and make history with us - apply below!
Our team & culture
• We are a team of 22 Genies split across product, engineering and business squads
• Our team have published papers & host regular paper clubs
• We love learning! For example, we have regular knowledge sharing days & an unlimited budget for all tech, legal & business books
• We do a range of social events - from hiking to book club to cook-a-long sessions by zoom
• Ask us about our team culture - we have really worked on building a world class team, At Genie, we're passionate about what we do, and we're committed to creating a diverse environment. Whilst we're on the cutting edge of innovation, it's all about the people. We embrace differences and hire based on merit, giving equal consideration to all applications, regardless of gender, background & race.