Product Marketing Manager New

We deliver the most innovative gaming experiences possible to players around the world. Whether through community outreach, world-class events, or partnership integrations, the Epic Games Publishing and Marketing teams seek to surprise players with new experiences every time they drop in to play.
What You'll Do

As part of the marketing team on the Epic Games Store, and reporting into the Senior Product Marketing Manager, the Product Marketing Manager will help build and execute specialized go-to-market plans for 3rd party products; matching product beats with store marketing channels. The role will specialize in relationship management of designated accounts and play a crucial role in project managing the associated beats of each new product in their queue. Your role will include coordinating with publishers to become an expert in your products commercial performance, collect asset information and schedule beats in various tracking tools. The role will be required to adapt messaging to meet marketing beat objectives and be an expert in go-to-market plans from your accounts.
In this role, you will

• Build and grow marketing relationships with Epic Games Store's publishing partners by developing go-to-market plans, negotiating strategic offers, and identifying new opportunities for growth.


• Manage product life cycles (from announcement to post-launch) and optimize product beats by leveraging the Epic Games Store owned marketing channels where appropriate


• Plan and schedule marketing campaigns by coordinating closely with marketing functions (merchandising, social, PLM, blog) to ensure smooth execution


• Coordinate promotional activities with publishers and identify opportunities to run discounts or sales campaigns by collaborating with the promotions team


• Ensure timely execution of marketing channel launches by overseeing copywriting, collecting and coordinating marketing assets with publishers, creating internal JIRA/Asana tickets to track key product beats, and managing release schedules.


• Collaborate with various Epic departments (Biz-Dev, Store Ops, Ecom, Legal etc) to create synergies and align business strategies.


• - Analyze the impact of marketing campaigns and broader publishing events on player acquisition, engagement, and business KPIs. Monitor product performance, optimize campaigns based on key metrics, and provide feedback to external accounts. Lead the sharing of best practices and post-mortem analyses.
  
  5-7 years in a marketing, account management or digital retail business in the video game industry


• Possess a strong understanding of the PC/Mobile game ecosystem and industry trends


• Excellent partner management skills, preferably experience working with video game publishers and/or editors


• Proven track record in creating, executing, and reporting on marketing campaigns, in close collaboration with external partners and internal teams


• Strong analytical skills with a comprehensive understanding of digital marketing KPIs, as well as using Excel and data visualization tools such as Tableau


• Proven ability to work collaboratively across international teams and understand different departmental objectives.


• A proactive mindset with the ability to independently problem-solve in a fast-paced & results-oriented environment


• Strong interpersonal and communication skills
  
  At the core of Epic's success are talented, passionate people. Epic prides itself on creating a collaborative, welcoming, and creative environment. Whether it's building award-winning games or crafting engine technology that enables others to make visually stunning interactive experiences, we're always innovating.


Being Epic means being a part of a team that continually strives to do right by our community and users. We're constantly innovating to raise the bar of engine and game development., Epic Games spans across 19 countries with 55 studios and 4,500+ employees globally. For over 25 years, we've been making award-winning games and engine technology that empowers others to make visually stunning games and 3D content that bring environments to life like never before. Epic's award-winning Unreal Engine technology not only provides game developers the ability to build high-fidelity, interactive experiences for PC, console, mobile, and VR, it is also a tool being embraced by content creators across a variety of industries such as media and entertainment, automotive, and architectural design. As we continue to build our Engine technology and develop remarkable games, we strive to build teams of world-class talent.
Like what you hear? Come be a part of something Epic!

Epic Games deeply values diverse teams and an inclusive work culture, and we are proud to be an Equal Opportunity employer. Learn more about our Equal Employment Opportunity (EEO) Policy here.