Research Manager

Salary not available. View on company website.

National Express LTD, Digbeth, Birmingham

Full time
Permanent
Onsite working

Posted today, 24 Dec | Get your application in now to be one of the first to apply.

Closing date: Closing date not specified

job Ref: 247be693feaf4048a86d64d0c2a43c81

National Express LTD

Full Job Description

Bring research, analytical, design and reporting expertise to the team, drawing upon a strong combination of both qualitative and quantitative experience.
Develop the techniques that provide customer led insight working with the Customer Panel and customer analysis function to generate best practice research.
Be a champion for Research for the business engaging with stakeholders to prioritise the research needs for the business to ensure that Research and insight forms part of all decision making.
Manage a customer panel of 10K National Express customers and the ability to tap into Nat Rep populations for relevant research requirements.
Create a mix of standardised and ad-hoc research to positively impact the 2025 and beyond business and customer objectives
Use a variety of research methodologies to ensure all research is accurate, timely and provides the relevant business area actionable insight, as well as working on Competitive and Market analysis
Ability to work with tools such as YouGov and interpret results for meaningful and useful insight for both the Brand and competitors
Understand and able to work on best practice questionnaire design as well as working with different research techniques, such as Panels and Focus Groups
Pro-actively develop strategy led market sizing model across group, informing the business of potential markets, penetration into these and customer positioning (life-stage, attitudinal etc.)
Work with the CRM, Data and Insight team, as well as wider marketing team to influence proposition, creative and targeting approach across all business areas
Effective management of research budget in line with Head of Customer Data, Insight and Research
Development of marketing strategies to meet individual business/product objectives and to contribute to the strategic development of overall National Express brand, ensuring that all marketing activity is in line with overall brand strategy
Support the development of annual product/business marketing plans through identification of insight led strategies and applications for growth and business development
Work closely with the Commercial Directors, Product Managers, sales, revenue management and retail functions to analyse current sales/market performance and identify, pre-evaluate and recommend campaigns to support commercial objectives through the use of relevant research

Educated to degree level. Market Research professional qualification desirable
Strong research led background both in qualitative and quantitative research, with experience of agency management and management of customer panels
Experience of managing and delivering a portfolio of research projects to tight deadlines
Ability to present, explain and interpret data or analysis to non-technical audiences and senior stakeholders
Commercially astute
Ability to collaborate, manage, influence and motivate across organisational boundaries

Complimentary coach travel for a Nominated Person or complimentary bus travel for a Spouse or Partner
50% discount for friends and family on full fares on our coach services
Life Assurance
Company pension
Employee Assistance programme
Private online GP service