Sales Shopper Marketing Manager - Sainsbury's (FTC)

To deliver excellent execution within key strategic grocery customers, responsible for the management and delivery of the Shopper strategy across all Dairy and Plant based categories. Key Activities: Analytics

• Analysis of shopper data and previous activations to provide insight for campaign plans by customer
• Monthly budget forecasting and reviews by category, adjusting accordingly based on data
• Ownership and delivery of campaign performance and target tracking
Customer Engagement
• Nurture and manage your day-to-day customer contacts
Project Management
• Working closely with Sales and Marketing ICX team to ensure the delivery of aligned and impactful brand messages at every touchpoint within specific customers
• Responsible for the excellent execution of NPD in specific customers
• Tracking of the key targets (e.g. activation ROI, shopper conversion, customer touchpoints) to deliver the plan, working across functions to execute
• Delivery of each campaign by subchannel (e.g. main estate, convenience, online etc) to maximise ROI
Team Engagement & Development
• Being an active member of the Shopper team
• Delivery management through setting the plans for activities and desired outcomes, engages the team on the 'why' of each project and coaching on the day-to-day challenges
  
  We would like you to demonstrate your following key skills:
Leadership Expectations
• Able to build good relationships authentically and quickly
• Able to work autonomously to find solutions to challenges
• Able to build their network and can engage others through clear communication
Functional capabilities
• Understanding and experience of successful project management
• Ability to use questioning and listening to gain true needs of customer/ agency
• Able to demonstrate experience of successful negotiations
• Good level of commercial acumen
  
  Dedicated to bringing health through food to as many people as possible, we are a leading global food & beverage company built on four businesses: Essential Dairy and Plant-Based Products, Waters, Early Life Nutrition and Medical Nutrition.