Senior Account Director - Influencer Marketing

An experienced strategic thinker with experience across the digital space. You will act as a senior trusted advisor to our clients giving both strategic direction and tactical advice on influencer marketing programmes spanning social, digital and public relations. You will know how to leverage social and use social media in campaigns, build & maintain relationships with online influencers and create opportunities to upsell digital services. You will also identify emerging digital needs for the client as well as report to clients on on-going social media trends and best practice case studies. You will be an expert in the world of social media and influencer, from the latest platform, feature and trend developments, to 'winning' strategies and best practice community guidelines.,

• You will be the strategic lead on IM and Social client accounts, providing counsel alongside Directors on all strategic matters, relating to the client and their industry
• Guiding integrated accounts with strategic advice to wider teams, with a particular focus on delegation and briefing so that the team can learn, grow, and develop
• Work with the Director, Social and Influencer to ensure integration of best practice IM and social planning/strategy.
• Work alongside team leads, Directors and resource manager to input into budgets, staffing and servicing levels to ensure continued profitability
• Demonstrate thought leadership and ability to sell in programmes with a strong influencer and social component, considering the IM and social dimensions of strategic planning.
• Develop proposals for client campaigns, including always-on social programmes, content creation, stakeholder programmes, social media campaigns, influencer and word of mouth strategy and events
• Work closely with the IM and social, creative, UX and development teams to project manage work and oversee the quality-of-service delivery
• Build strong relationships with existing and new clients, acting as their key expert counsel and implementer to aid organic growth
• Work with planning and content teams to ensure content optimisation (organic and paid)
  
  Organised, with excellent attention to detail
• Ability to think on your feet, work in an agile manner and adapt to changing requests
• A great communicator, collaborator and delegator with people of all levels
• Confident influencer expert and strategist capable of understanding the full cycle
• Digital native with understanding of social from owned, earned and paid perspectives Confident, intuitive, rigorous, love of creativity, respect for the 'big idea', natural communicator.
• Shaping the direction of some iconic global brands in developing & executing innovating social & influencer communications strategies
• Experience building & executing influencer campaign strategies of all size & across multiple industries
  
  Publicis Groupe is one of the world's largest communications holding companies, present in over 110 countries and employing about 100,000 professionals.. The Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation.
HELPING OUR CLIENTS UNLOCK GROWTH IN THE PLATFORM WORLD Our clients compete in the platform world, a horizontal marketplace between creators and consumers, between speakers and listeners, between buyers and sellers. To thrive in the platform world, companies must continue to innovate their products and business models. Four imperatives (1. Real Identity, 2. Dynamic, Diverse and Disruptive Creativity 3., Smart Media and 4. Direct Relationships) via our suite of world-class agencies, are necessary for modern brands to win in the platform world. At Publicis Groupe, we've invested in capabilities across these four imperatives our clients need to unlock growth. As the only one who can architect, build and orchestrate end to end solutions, not only do we have a proven record of building bespoke models for clients and leading expertise across all major industry categories, we are able to offer our talents more opportunities to grow and benefit from a richer learning experience. We call this Power of One. Powered by a 100,000-strong network via Marcel, our AI-based platform, we are also able to provide our clients and talents instant access to resource, knowledge for any need, any time, in any market. THE SPIRIT OF VIVA LA DIFFERENCE Viva La Difference is deeply rooted in everything we do. It has always been in our DNA. From the birth of Publicis, 94 years ago, when Marcel Bleustein-Blanchet, our founder, invented French advertising. Viva La Difference expresses how we value and respect each individual and recognize what makes us distinctive. This is the charge that inspires our teams to celebrate the differences in identity, background, culture, and experience of all of us. It is how we behave with each other and our clients, and it is deeply rooted throughout our work, to elevate and bring to life our differences throughout the platform world.

Publicis Groupe has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;
• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us! Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process. Please make sure you check out the Publicis Career Page (https://www.publicisgroupeuk.com/careers/) which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).