Senior Account Marketing Executive

Our Marketing and Customer Experience team is the heart and soul of our directorate, with a mind focused purely on our customers, their needs and expectations. Integrating lead generation activities with purposeful and proactive enquiry management we want to deliver outstanding customer journey for all our potential B2C Customers, B2B Clients and their employees (B2E segment) facilitating growth for the whole company. The team will manage all advertising campaigns, sector-specific events, webinars and will equally steer the Corporate communications function to deliver customer focused communication across the whole customer journey. Our focus is on the customer, our activities are designed with their engagement and expectations in mind, hence we are creating specialist teams to enhance communication with prospective enquirers to improve conversion across all stages of customer engagement., Our Key Accounts Marketing Team will be supporting all our community nurseries in achieving their full recruitment and customer satisfaction potential. Ability to manage a large number of accounts, all under one national brand umbrella, yet with distinctive features is a must, as we would like to establish Bright Horizons nurseries as aspirational, highly sought after excellent early years settings.The post holder will also take the lead on a range of operational marketing projects required for certain segments of our portfolio. Segmentation of our business is key to ensuring that appropriate localised tactics are added to complement large scale activities. You will be supporting our settings across the customer journey either advising on large scale activity, or delivering certain directly, such as sales trainings, print and environmental assets.Creation, delivery and evaluation of operational marketing plans will be the paramount responsibility, while delivery of all corresponding activities will be supported by other teams: Marketing and Campaigns, Customer Experience, Content and Communications and Creative.,

• To support in the management of local marketing activity for a portfolio of nurseries, in partnership with the Operations Team
• To help Regional Directors optimise sales activity for a portfolio of nurseries, by delivery of sales coaching & training as required,
• To devise and deliver monthly reports for the Regional (Ops) Directors and regular updates to the wider Marketing team on the performance of each nursery setting,
• To track and monitor local campaigns to prove effectiveness and ROI and provide guidance on localised adaptations,
• To partner closely with the Operations teams to ensure resource is correctly focused on meeting key business targets,
• Provide analysis of local & regional trends for sales pipeline & conversion from enquiry to registration,
• Research local areas, demographics, markets and customer to identify and plan marketing activity for the nursery and region,
• Develop, implement and sustain local marketing plans/activity for each nursery across a range of media, including digital, PR and local opportunities including showcasing of best practice & individual coaching as appropriate
• Support your portfolio with the promotion of any national open events,
• Briefing creative department in a planned and timely manner to ensure artwork is created, proofed and signed off prior to deadlines
• Complete regular competitor analysis to understand our price point and proposition and report in a timely manner to the Marketing team,
• Represent the Marketing and Sales department at meetings with the Operations Team and contribute to monthly reports for Senior Management team,
• Provide analytical insights to support decisions with the marketing plan, Full time hours - Monday - Friday 8:30am - 5pm or 9am - 5:30pm as preferred (some flexibility required to cover weekend events - time in lieu to be given)
• Excellent communications skills
• Excellent project management and organisational skills
• Ability to work to tight deadlines
• Field Based with regular travel to company offices in London & Chesham & occasionally to Rushden & Wilmslow as required
• Confident and capable of working autonomously and remotely from the wider team
  
  Marketing qualification preferred - degree or CIM Professional Diploma or higher
• Regional/multi-site sales management experience preferred, Qualification to graduate level, ideally in a marketing discipline
• The job holder must be experienced in marketing, sales and customer service delivery, particularly across a multi-site business
• The job holder should be competent and experienced in using Microsoft Office package and Adobe Acrobat Pro, Ability to build trust and develop long-lasting relationships - strong empathy, good listening skills are a must
• High energy and thrives in a fast-paced, dynamic environment - calm approach and 'can-do' attitude
• Able to use data and numerical detail effectively to inform strategy, measure impact and drive quality
• Ability to travel within the UK; flexibility to work at home or from a regional office as required, with overnight stays as necessary
  
  Marketing, Communications and Sales directorate is responsible for driving income growth and reputation enhancement for Bright Horizons through the delivery of sector leading strategy and plans to position our institution at the forefront of the minds of parents, working professionals, employers, stakeholders, influencers and local government partners. Our vision is to deliver sector leading brand experiences, communications and engagement across broad range of touchpoints and channels for all our business verticals. Customer first and digitally enhanced being our primary drivers - we strive to deliver proactive, personalised, warm, relevant and memorable experiences, underpinned by insight, driven by data and our Bright Horizons growth strategy.