Senior Associate Social Media and Community (Fixed Term Contract)

Are you passionate about social media and eager to make an impact on a global scale? In this exciting role, you will play a pivotal part in crafting Sony Electronics' pan-European social media strategy across our Consumer business, including Home Entertainment, Personal Entertainment, Imaging Products and Solutions, and Mobile. As a co-lead for Sony Europe's owned social media channels, you will ensure a seamless execution of product, corporate, and brand communications.

Your mission will be to craft a clear and engaging pan-European product communications strategy that aligns with our business objectives and reflects our core values. Working as part of the Press & Influencer Relations and Social Media team you will have the chance to collaborate with other peers. We're looking for a strategic problem solver with a flair for creativity and a deep understanding of diverse markets and cultures. If you're ready to reach and encourage a wide range of audiences, we want to hear from you!

You will:

· Co-develop a strategic pan-European owned social media communications plan for all consumer business groups, the Sony brand and corporate issues (sustainability, accessibility, diversity and inclusion) to deliver sustained, targeted momentum in Europe

· Deliver impactful and effective product launches via content-led creative campaigns that support the brand messaging and business strategy in Europe

· Ensure a coordinated approach across all activity, amplifying brand messages and crafting one consistent brand voice to the market

· Drive outstanding owned social media initiatives and cultivate innovative ways of working across all markets to ensure activities are delivering maximum impact and efficiencies

· Support Social Platform and Operations (Instagram, Facebook, YouTube, X, and future platforms).

· Handle the Sony Europe TikTok channel including development and posting of content in line with business direction

· Deliver insights about performance of social content, specifically TikTok, back into the business to enable data-based decisions

· Be one of the key contacts for all social media issues for the in-country social Points of Contact

· Co-own strategy planning and implementation for social platforms and new channel development

· Perform analytics and integrate social reporting into broader marketing reports using third-party and in-house tools (social management platform, Salesforce/Datorama) ensuring all activities are measurable and results driven

· Graduate level or equivalent experience

· Proficiency in English with excellent written and verbal communication skills (additional European languages an advantage)

· Experience in planning, developing and driving multi-market cross-channel coordinated social media campaigns across Europe

· Familiarity handling digital/data projects in the area of social networks or broader communication

· Consistent record in development and delivery of results-driven communication strategy and tactics, with a passion for innovation across owned media

· Experience in leading pan-European social influencer campaigns and activity to drive product/brand awareness and engagement

· Ability to understand the unpredictability of the job and the flexibility required to prioritise and adapt to changing business needs

· Ability to work within a diverse multi-national organisation

· Exceptional organisational skills

· Excellent understanding of the social media landscape and passion for growing your social media savviness

· A truly collaborative, culturally aware, and respectful team player attitude

Based at the Weybridge office, you will enjoy a vibrant and friendly working environment. We have an onsite canteen with a wide range of options available, and a barista style coffee shop. There is a well-provisioned onsite gym run by our own Sony Wellbeing Coordinator, with classes on set days in the mornings, at lunch and after work hours. We have a staff car park which includes electric charging points, an undercover and secure bike rack (useful if you've made the most of the Cycle-to-Work scheme), or if you will use public transport we have a shuttle bus service that regularly runs between train station and the office at peak times.

Take a look at our video tour of the Weybridge site here: https://www.youtube.com/watch?v=3lwbMOzjoVA

Life at Sony

We ensure competitive salaries and benefits by using established benchmarking. We encourage healthy work-life balance supported by hybrid and flexible working policies. We are a positive community who dream big together, respect each other, and enjoy a collaborative culture.

We like to celebrate our colleagues who make a real difference using our recognition platform. We also provide access to numerous services and platforms for all aspects of wellbeing. We listen to our people through conversations and surveys, respect their suggestions, then act on them. We also provide allowances for volunteering days so that our staff can support the causes they are most passionate about.

You can build your career around you with our fantastic range of learning & personal development programs to enhance your skills. We also encourage our staff to try exciting new roles, in a wide range of countries, with a supportive mobility team to support you if you take that leap!

Bring your uniqueness to Sony

We are passionate about creating a culture that promotes equity and cultivates inclusion, diversity, and belonging. We want employees with diverse backgrounds and perspectives that will stimulate innovation and have a direct impact on our creation of social value to fulfil Sony's purpose - 'to fill the world with emotion, through the power of creativity and technology'. We want you to bring your unique self to work and help shape our culture.

We are Sony Europe

Our people collaborate in an environment of respect, integrity, and open-mindedness. Diverse teams from all over Europe are the driving force for our business, and we embrace the differences that make each of us original and unique.

With offices in 28 European countries, Sony Europe caters to consumer, professional, semiconductor and healthcare markets with innovative electronics products and solutions. Our European laboratories research and develop new technologies and capabilities that contributes to the Sony Group and important issues on a planetary scale.

Bring your passion, creativity and ambitions to Sony Europe. Apply now, and let's create the future together.