Senior Brand Manager

This role reports into the Marketing Manager who is looking for a passionate, creative, curious and consumer centric Senior Brand Manager to lead and manage must win battles 1-4. The successful candidate will be responsible for:

• Developing local brand strategy


• Development of the annual brand plan and delivery of resulting initiatives, through teams, to meet annual commercial and brand targets.


• Working with the global team to fine tune our brand positioning & identify & confirm our brand visual identity through research, advertising and other marketing plans.


• Ensuring our positioning is brought to life with a meticulously consistent brand visual identity


• Leading the development of the brand communications and owning the communications strategy


• Lead our £multi million media planning working with our media agency & in house data driven media team


• Providing, and delivering, inspiring and engaging content for all sales briefings and customer presentations, in line with defined end to end processes, to ensure the brand agenda is delivered through the business.


• Managing relationships with agencies to get superior on-time, work, following defined methodologies and frameworks.


• Monitoring, evaluating and reporting monthly brand volume/value share development and fiscal spending plan evaluation and driving resulting actions through the business.


• Line management of an Assistant Brand Manager
  
  They have minimum 4 years brand marketing experience.


• Track record of consumer centric communications development & media buying & planning


• Courage and conviction to be able to influence at a senior level within an organisation


• Good judgement and well developed decision-making skills with an understanding of when to shift from analysis to action, and an ability to recognise critical problems and opportunities and to focus on these in favour of others


• Passion for people development


This highly visible role will be critical in achieving Birra Moretti's biggest year yet! With your strong communication skills and ability to interact with and influence a broad range of stakeholders, you will be empowered to help develop and drive highly ambitious marketing programmes. As a line manager, you will be passionate about dedicating time to the development of this individual via frequent 121s, quarterly development sessions & both giving and seeking regular feedback.

You will make the tough decisions to ensure you are not compromising brand equity whilst delivering strong top line growth. You will consumer obsessed, validating decisions & hypotheses and be able to identify barriers & course correct as you go. You will work with a smile on your face as we continue to foster an ambitious and development focussed; but fun, working environment.

Looking to take the next step on your journey with HEINEKEN? As one of the team, you already know all about our business.

You know we're proud to be the UK's leading pub, cider, and beer company. You also know there's a huge range of opportunities available for people with talent and drive. We don't need to tell you about our unrivalled portfolio of brands, or about the growth of our brilliant Star Pubs.

So let's get straight to it...

We've got ambitious goals and it's the expertise and enthusiasm of colleagues like you that fuels our growth. Right now, we're looking for an outstanding Senior Brand Manager on Birra Moretti to join our Beer team. There has never been a better time to join the team with Moretti now the 3rd most valuable beer brand in the UK and with the ambition to get to No 1 in the next 3 years!, We're the world's most international brewer and the name behind a host of brilliant beers and ciders, from Birra Moretti, to Strongbow, to Cruzcampo and many more.

It's a fantastic time to join us. We're leading the way in low and no alcohol innovation, pioneering new technologies to meet our ambitious environmental goals and investing in our pubs to keep them at the centre of their communities.

When you join us, we'll back you to reach your full potential. You'll enjoy unique development opportunities, unforgettable experiences and a reward package that goes far beyond the salary you receive.

If you want to hear more about life at HEINEKEN from our colleagues, head over to LinkedIn and check out the hashtag #LifeatHEINEKENUK.

There's no better place to untap your future. Join us, and brew a better career.

Salary: £63,750 - £72,000 depending on experience, plus 15% flexible benefits allowance (can be taken as cash) and benefits listed below., Our office sites operate a hybrid model. You'll spend Tuesdays, Thursdays, and a day of your choice in the office and can work from home on two days, although but you're more than welcome to come and work from the office on those days too.

Our benefits and rewards

• Annual bonus


• 15% of salary Flexible Benefits Allowance (can be taken as cash, benefits or a mix of both)


• Company-funded Private Medical Healthcare


• Double-matched pension (up to 10%)


• 35 days holiday (holiday trading available)


• Retail discounts


• A monthly case of our delicious ciders and beers (low and no alcohol options available)


• Unique learning and development opportunities