Senior Brand Manager

We're looking for an epic Senior Brand Manager to support our ambitious growth plans by driv ing increas ed brand awareness, developing brand advantage and driving transactions into our busy restaurants through creative campaigns and best- in - market communications strategies .

You ' ll report into the Head of Brand Marketing and help deliver our vision of being the most-loved QSR brand in the UK by ensuring our distinct New Orleans spirit and values resonate with the UK audience .

You will be responsible for bringing to life large-scale, full funnel brand and marketing campaigns, leading our comms and research strateg ies , and s u pporting ou r Mighty Good CSR ambitions.

Marketing S trategy & Brand :

Develop and implement brand strategies that align with our vision and mission

Ensure our brand message is strong and consistent across all channels - reinforcing brand values & focused on driving transactions

Plan and deliver campaign s across the marketing mix including digital, social, food, campaigns, advertising & PR

Maintain and enhance our brand integrity, creative and positioning across all initiatives and communications

D e velop a clear PR strategy that brings us closer to our vision, managing agencies to help achiev e relevant and persuasive press and influencer coverage to underpin brand messaging

Lead our brand and marketing campaigns, including food launches and larger brand awareness moments

Collaborate with creative , comms and digital agencies to produce compelling and consistent brand content

Support the Central Marketing team in our ambition to be Mighty Good, helping bring community initiatives to life and sharing these across our channels

Monitor and analyse campaign performance, providing insights and recommendations for improvement

Understand our customer segments their demographics, behaviours, attitudes, trends and barriers and as required undertake or commission research to gain deeper insights

Turn research and brand tracking insights into actionable plans to improve our brand awareness and preference

Identify opportunities to reach new market segments and customers and expand market share

Marketing T eam O perations :

Manage relationships with external agencies and partners

Responsible for successful & timely launch of all campaigns

Oversee monthly competitor monitoring (price, promo, activity, campaigns, food)

Participate in the quarterly and annual planning of company objectives

Work closely with the Central Marketing team to support them on opening brilliant new restaurants, driving sales in our existing stores, increasing our delivery presence and preference, and increasing transactions.

Strong experience and proven track record in a similar role , ideally in a customer facing industry, such as hospitality, retail or leisure

Degree or professional marketing qualification, or relevant and comparable experience

Leadership skills with the ability to set and prioritise goals

Creative, curious and commercial with a proven history of campaign management and growing a brand within the UK market

A high level of passion & awareness for the hospitality industry and other globally leading consumer brands

Strong communication skills

Great at building relationships ; managing and getting the best out of multiple agencies & aligning key stakeholders

Ability to work in a fast-paced environment & meet deadlines

Good understanding of digital marketing , media, brand tracking & research

A competitive salary & 2 0% bonus opportunity

Private healthcare

Life Assurance

Career progression opportunities

25 days holiday plus bank holidays

Birthday day off

Benefits platforms, with cycle to work and gym discounts

Enhanced parental leave

Free chicken!

At Popeyes everyone counts, it's one of our values and something that sits at the core of who we are. We believe inclusivity and respect are at the heart of all we do and we strive to create a place where everyone can be their true self.