Senior Brand Manager (maternity cover) - The GREAT Campaign

We are seeking a dynamic and enthusiastic Senior Brand Manager to join our team for an 18 month period. Initially this is to support and handover with the incumbent and then to own the role whilst they are on maternity leave.
GREAT HQ is now busy activating our new identity across the world through a range of exciting campaigns, events and partnerships and this role sits at the heart of that; ensuring everything we do stays true to the essence of the GREAT brand. As guardian of the UK’s brand internationally this role is crucial in presenting a new, exciting, and dynamic image of the UK on the world stage.
Responsibilities
Brand management
+ Champion the brand both internally and externally, assisting the Senior Brand in Managing consistent use of the GREAT Brand across xHMG and with our partners (This may include presenting a variety of stakeholders)
+ Build relationships with our international network so that they’re aware you’re a point of contact for brand governance and advice on best practise for marketing campaigns and brand partnerships guidelines
+ Provide guidance to the international network by managing brand queries that come through the GREAT Brand inbox
+ Handling brief submissions from our network, ensuring that the relevant templates are completed and questions are addressed
+ Attend meetings with the international network to provide assistance on brand usage across their campaigns and events
+ Attend the weekly DIT and GREAT brand meetings to align our processes and to guide on brand usage
+ Maintaining the brand library, archiving old assets, assisting with logins for users, ensuring new assets have been uploaded, reporting any issues with the brand library supplier and keeping up to date with their latest advances through engagement in training
Asset development
+ Liaise with studio on asset development, ensuring that the brand is applied consistently whilst exploring creative solutions to new areas
+ Provide assistance to the international network on all brand related queries
+ Ensure that the brand book is up to date, brief amends to the studio and ensure the latest version is available to the network
+ Project manage toolkits, keeping track of stories being developed by the Campaigns and Partnerships team, ensuring assets are briefed through to studio and approved assets are uploaded onto the brand library
Account management
+ Own and develop the briefing process to ensure smooth operation between brand and studio, and to identify where design resource could be allocated
+ Regular communication to GREAT HQ on studio capacity, resources & priority
Project management/Creative/Campaigns
+ Implement a new brand library under Cabinet Office as a xHMG solution
+ Brand management for global large-scale events that require a creative direction from GREAT, requiring regular sessions with DIT events team, their agencies and other xHMG stakeholders
+ Support Campaigns and Partnerships team on brand application for global campaigns as outlined in the GREAT HQ calendar, We'll assess you against these behaviours during the selection process:
+ Managing a Quality Service
+ Communicating and Influencing
+ Making Effective Decisions, To apply for these posts, you will need to complete the online application form which includes behaviours, an online CV and supporting statement section.
A CV setting out your career history, with key responsibilities and achievements. Please ensure you have provided reasons for any gaps within the last two years.
A Statement of Suitability (no longer than 500 words) explaining how you consider your personal skills, qualities and experience provide evidence of your suitability for these roles, with particular reference to the criteria in the person specification.
You will also be assessed on behaviours at application stage.
Should a large number of applications be received, an initial sift may be conducted using the lead behaviour, Managing a Quality Service. Candidates who pass the initial sift may be progressed to a full sift, or progressed straight to assessment/interview.
Selection process
Candidates successful at application stage will be asked to attend interview. Candidates will be assessed on behaviours and experience.
You may be asked for a short presentation, details of which will be sent to the candidates selected for interview., Please note that this role requires CTC clearance, which would normally need 3 years’ UK residency in the past 5 years. This is not an absolute requirement, but supplementary checks may be needed where individuals have not lived in the UK for that period. This may mean your security clearance (and therefore your appointment) will take longer or, in some cases, not be possible.
For further information on National Security Vetting please visit the following page https://www.gov.uk/government/publications/demystifying-vetting
Please be aware the levels of national security clearance are changing which may impact on the level needed for this role by the time of appointment. All efforts will be made to keep candidates informed of any changes and what that will mean in terms of vetting criteria. For more information please See our vetting charter
Please note terms and conditions are attached. Please take time to read the document to determine how these may affect you.
A reserve list may be held for a period of 12 months from which further appointments can be made.
Any move to Cabinet Office from another employer will mean you can no longer access childcare vouchers. This includes moves between government departments. You may however be eligible for other government schemes, including Tax Free Childcare. Determine your eligibility at https://www.childcarechoices.gov.uk
If successful and transferring from another Government Department a criminal record check may be carried out.
In order to process applications without delay, we will be sending a Criminal Record Check to Disclosure and Barring Service on your behalf.
However, we recognise in exceptional circumstances some candidates will want to send their completed forms direct. If you will be doing this, please advise Government Recruitment Service of your intention by emailing Pre-EmploymentChecks.grs@cabinetoffice.gov.uk stating the job reference number in the subject heading.
New entrants are expected to join on the minimum of the pay band.
Applicants who are successful at interview will be, as part of pre-employment screening, subject to a check on the Internal Fraud Database (IFD). This check will provide information about employees who have been dismissed for fraud or dishonesty offences. This check also applies to employees who resign or otherwise leave before being dismissed for fraud or dishonesty had their employment continued. Any applicant’s details held on the IFD will be refused employment.
A candidate is not eligible to apply for a role within the Civil Service if the application is made within a 5 year period following a dismissal for carrying out internal fraud against government.
Existing Civil Servants and applicants from accredited NDPBs are eligible to apply, but will only be considered on loan basis (Civil Servants) or secondment (accredited NDPBs). Prior agreement to be released on a loan basis must be obtained before commencing the application process. In the case of Civil Servants, the terms of the loan will be agreed between the home and host department and the Civil Servant. This includes grade on return.
This role is full time only. Applicants who wish to work an alternative pattern are welcome to apply however your preferred working pattern may not be available and you should discuss this with the vacancy holder before applying.
Reasonable Adjustment
If a person with disabilities is put at a substantial disadvantage compared to a non-disabled person, we have a duty to make reasonable changes to our processes.
If you need a change to be made so that you can make your application, you should:
+ Contact Government Recruitment Service via cabinetofficerecruitment.grs@cabinetoffice.gov.uk as soon as possible before the closing date to discuss your needs.
+ Complete the ‘Assistance required’ section in the ‘Additional requirements’ page of your application form to tell us what changes or help you might need further on in the recruitment process. For instance, you may need wheelchair access at interview, or if you’re deaf, a Language Service Professional.
Feedback will only be provided if you attend an interview or assessment.

Security
Successful candidates must undergo a criminal record check.
Successful candidates must meet the security requirements before they can be appointed. The level of security needed is counter-terrorist check (opens in a new window).See our vetting charter (opens in a new window).
People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Nationality requirements
This job is broadly open to the following groups:
o UK nationals
o nationals of the Republic of Ireland
o nationals of Commonwealth countries who have the right to work in the UK
o nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
o nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
o individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
o Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service
Further information on nationality requirements (opens in a new window)

Working for the Civil Service
The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.
We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window).
The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.
The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.

Diversity and Inclusion
The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see the Civil Service People Plan (opens in a new window) and the Civil Service Diversity and Inclusion Strategy (opens in a new window).

Apply and further information
This vacancy is part of the Great Place to Work for Veterans (opens in a new window) initiative.
The Civil Service welcomes applications from people who have recently left prison or have an unspent conviction. Read more about prison leaver recruitment (opens in new window).
Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

+ Creative mind;
+ Excellent communication;
+ Strong relationship management;
Required:
+ A keen grasp of the fundamentals of Brand Management;
+ Experience of campaign activation;
+ Experience managing a large stakeholder network.
An advantage:
+ Experience of working with an international network and multiple language brands;
+ Experience of working with a variety of diverse brands;
+ Experience of briefing into design studio;
+ Knowledge of digital & print production process;
+ Knowledge of CMS or asset management software;
+ Knowledge of Brand reporting.

Our mission is to deliver exceptional public service communication that makes a difference.
People work in government communications because what we do matters. We explain the objectives and policies of the government of the day. We provide clarity and reassurance to the public at times of crisis. We support businesses to grow. We protect our environment. We help those in need to access support.
The Government Communication Service (GCS) is the professional body for all public service communicators working in government. Our GCS membership incorporates marketing, stakeholder engagement, internal communications, media, digital and social, and operational communications professionals. We collaborate across government with 25 ministerial departments, 21 non-ministerial departments, and more than 300 agencies in addition to other public bodies.
It's an exciting time to be a communications professional in government. The launch of the GCS Strategy 2022-2025 sets our vision to harness the rapid technological changes in communications for the public good; whilst developing our talent with unparalleled opportunities for learning and development. All whilst carrying out interesting, meaningful and purposeful work.
Of course, key to the work of our communications professionals is collaborating across boundaries and taking a genuinely diverse and inclusive approach; communicating with and being representative of our audiences in all four corners of the UK. As a communications professional in GCS, you can be at the forefront of driving our ambitions forward.
Team
Since 2011, the GREAT Britain and Northern Ireland Campaign (GREAT) has been the UK government’s flagship international marketing campaign. The campaign’s principal aim is to drive growth and enhance the reputation of the UK by inspiring people to think differently about the UK, fostering positive perceptions, and encouraging the world to visit, study in, trade with, and invest in our country. GREAT works with multiple government departments, Campaign Partners (like Visit Britain and The British Council) and a large international network of UK embassies abroad to tell the story of the UK around the world.
On 9th June 2021, the Prime Minister announced a refreshed identity for GREAT, encouraging the world to ‘See things differently’ and positioning the UK as a place that embraces fresh perspectives. See our latest brand film here

Alongside your salary of £46,169, Cabinet Office contributes £13,375 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides.
+ Learning and development tailored to your role.
+ An environment with flexible working options.
+ A culture encouraging inclusion and diversity.
+ A Civil Service Pension which provides an attractive pension, benefits for dependants and average employer contributions of 28.97%.
+ A minimum of 25 days of paid annual leave, increasing by one day per year up to a maximum of 30.