Senior Brand Marketing Executive - ASIA | Beauty Brands

The Asia senior brand executive role is an exciting opportunity for an ambitious professional to contribute solid marketing knowledge, expertise and creative thinking to support the brand growth of key hair care brand - Grow Gorgeous. Reporting to Senior Brand Manager, you will play a key role in driving brand marketing strategy planning and KPI deliverables, working with a number of key internal stakeholders and external agencies. You will be highly organised and result driven, bringing your initiatives to lead and drive BAU and brand marketing campaigns to support the business growth.,

• Brand Strategy: Assist in developing and executing brand marketing strategies to grow market share and ensure consistent messaging. Conduct market research to identify opportunities and create impactful campaigns, track spending to elevate ROI
• Campaign & CRM Management: Plan and execute marketing campaign initiatives - digital and KOL campaign activations across key social media platforms - Red, Weibo, WeChat, Douyin and brand education events.
• Collaborate with internal and external teams to deliver high-quality campaigns, and monitor performance metrics ROI and engagement.
• Product Launch: Work with the product teams to align new product launches with clearly defined brand values and proposition. Implement go-to-market strategies and ensure smooth execution.
• Brand Communication: Develop BAU social media content strategies across all channels, cascading communication between internal dept and external agencies and business partners, managing social media presence and monitoring market trends
• Budget Management: Manage marketing budgets, track spending, and ensure ROI.
• Performance Monitoring: Track campaign effectiveness and use data for continuous improvement, focusing on indirect channels
• Sales support: Provide support on sales strategy and order fulfilment support to indirect POS as and when required
  
  Fluent in English and Mandarin
• Bachelor's degree in Marketing, Business, Communications, or related field.
• 3-5+ years in brand management or marketing, with Ecommerce experience preferred.
• Strong understanding of Asia/China multi-channel marketing landscape, consumer behaviours and key ecommece market places (TMall, JD, Douyin, Red)
• Strong project management skill with attention to detail, proven track record of developing and delivering effective marketing campaign projects that deliver sales growth
• Strong verbal and written communications skills with ability to manage internal and external relationships to drive desirable results, good copy writing skill is desirable
• Good data analysis skill, able to interpret and process data insights and translate into actions
• Creative and result oriented with ability to work under pressure and multitask
  
  at THG (View all jobs)
UK, Manchester About THG We're a fast-moving, global technology group that specialises in taking brands direct to consumers. We're home to a portfolio of leading brands and sites including Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all of which are powered by our fully integrated digital commerce ecosystem, THG Ingenuity. We handle everything in-house, including technology, content creation, e-commerce, marketing, manufacturing, new product development, and logistics. This comprehensive approach ensures we can fully realise our vision and maintain our leadership in a rapidly evolving global industry. Life at THG Beauty We're home to market-leading websites like Lookfantastic, Skinstore, Dermstore, Cult Beauty and the beauty subscription box brand Glossybox. And our portfolio of premium brands includes the likes of ESPA, Ameliorate and Grow Gorgeous - all of which are loved and trusted by millions of fans worldwide. We also partner with a network of more than 19,000 influencers to ensure brands can reach their audience anywhere in the world. It's an incredibly exciting time to be joining the team.


• Access bespoke development programmes that have been designed and developed by our in-house L&D team.
• Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.
Enhanced Leave
• 25 days annual leave plus bank holidays.
• Don't want to work on your birthday? We don't either! Enjoy your day off on us!
• Enhanced maternity and paternity pay, depending on length of service.
• Up to 10 days compassionate leave.
• Buy back up to 3 days each year.
• Unlock 2 days volunteer leave after 12-months.
Wellbeing Support
• Access face-to-face and virtual appointments with our in-house GP.
• Access our in-house CBT therapist.
• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
Other Perks
• Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
• Up to 50% staff discount on THG brands.
• Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
• Anniversary gifts when you hit 5 and 10 years of service.
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.