Senior Brand Marketing Manager

The Samsung brand has grown from strength to strength globally, but the resonance we're striving to achieve is much more local, hence the formation and importance of a cross category team, One Samsung. Sitting within the Corporate Marketing team, is the Brand Marketing Team who are dedicated to growing product awareness and driving desire to buy at any opportunity we can. We have some fantastic assets available to help us do this, primarily via our flagship retail spaces; hero concessions within Harrods, Selfridges and our owned Samsung KX space. The latter, opened in July 2019, with a focus on footfall and driving brand awareness through physical interactions and experiences - a true place to play and discover the best of our products and experiences. It's an innovative, award-winning, concept that is a valuable asset for the entire business. We are seeking a dynamic and results driven Senior Retail Marketing Manager to lead and innovate our retail marketing strategies across our Flagship portfolio. This role will focus on driving customer traffic to our physical stores, increasing purchase intent, and elevating brand and product awareness. With an emphasis on integrating both physical and digital touchpoints, you will play a crucial role in crafting the in-store customer experience while using digital tools and platforms to amplify. We want to show our fellow flagship retail rivals, and department store partners that we're at the forefront of marketing - extending the realms of standard brand marketing, testing new channels and formats, into global first initiatives. Role and Responsibilities Developing and driving forward an innovative retail marketing strategy, working closely with the Retail Team, to align on the Retail Marketing calendar and performance goals. Strategy improvements, monitoring outputs against budgets and adjusting the plan when needed due to macro changes in market. Setting, supervising and ensuring the wider team achieves all the brand plan targets and metrics;

• Product activations - consumer first activations and promotions of our key launches
• Lead initiatives to enhance customer experience in store increasing dwell time, engagement and conversion rates
• Paid events - driving in new consumers to the spaces and increase PI
• Content/creative - what the various spaces look like across all O2O touchpoints, optimising efforts to support traffic and sales growth in Flagship stores
• Brand activation - key OS activity brought to life in our physical spaces to increase brand affinity and drive purchase intent
• Digital optimisation - across our owned and shared sources
• KX events - overseeing the events programme across our hero site
Stakeholder management and commercial/strategic alignment;
• Collaborate with the wider retail team, ensuring marketing efforts align with sales goals and objectives, tracking return on investment on all activity.
• Proactively leading engagement across the SEUK and GMO networks
• Proactively engaging, building strong relationships and driving opportunities across flagship retail partners (Harrods and Selfridges)
• Demonstrating best practice and guiding newer showcase spaces in optimisation drives around marketing initiative
• Cost-savings and value adds across all lines of business, tracked and objectively led via clear return on investment
• Strategic setting on alignment in Brand marketing activity across the product sales plans
Overall discipline and company innovation;
• Actively seeking out best practice principles, courses, and initiatives that can be replicated and will overall improve marketing across the company
• Objective review and support of campaigns from peers, using expertise to extend efficacy across Brand Team audiences
Project Management;
• Supervising the coordination of multiple timelines across various sites and partners at the same time
• Management of DR budgets allocations - monthly update with burn reports and phasing
• Spearheading stakeholder reporting and close management
• Partner with the Retail Design & Operations team to ensure consistent brand messaging, cohesive execution of marketing plans and impactful in-store displays
Your key people management responsibilities;
• Leading, growing and developing direct reports who collectively will drive the overall Brand Marketing Plan
• Ensuring that individual members are striving for and driving innovation in their own work streams but also across the marketing industry
• Helping each direct report navigate the business and optimise working styles to reach max potential across results, Hero product launches activated in all retail spaces within 360 integrated marketing campaigns
• Reactive and proactive opportunities seized and optimised across all partner retail channels
• All GTM and VM experiences activated across marketing channels
• Footfall driving cultural relevant marketing, big and small, activated in a drumbeat manner for consistent engagement and brand affinity build.
  
  Retail Marketing background
• Intelligent, passionate & motivated. We need a self-starter with the ability to work in a tight team and help deliver world class digital experiences.
• Analytical capabilities, ability to digest findings from data.
• Good understanding of and demonstrable experience using multiple CMS systems as well as reporting tools such as GA etc.
• Someone with a curiosity about what's new and exciting in the digital world, who will push the boundaries and be ahead of the curve.
• Culturally 'tuned- in' and knows what's happening around town - the big events and themes talked about that are culturally & creatively interesting for our audience.
• Strong project management/organisational skills with a solid understanding of the process and budget management.
• Collaborative with the ability to build a network and understand different points of view, overcoming objections, delivering a plan and then making it happen.
  
  Hybrid working - 3 days in the office and 2 days at home per week
• Bonus scheme linked to individual, team and company performance
• Car allowance
• Pension contribution
• Three volunteering days each year
• Holiday - 25 days plus bank holidays and an additional day off for your birthday
• Access to discounts on a wide range of Samsung products
• Access to a discount shopping portal
• Partner Colleagues are not eligible for Samsung Enhanced Paid Sick Leave but may be eligible for statutory payments from their payroll agency
• Up to 20 (pro-rata) Partner Absence days per calendar year to be used in times of need