Senior Campaign Executive

The Role: As a Senior Campaign Marketing Executive , you'll develop and execute multi-channel marketing campaigns to grow awareness, drive lead generation, and boost sales across our B2B (educators) and D2C (students) audiences. You'll be instrumental in delivering high-impact campaigns for the UK and European markets while collaborating with cross-functional teams, including sales, product marketing, and external agencies.,

• Develop and implement end-to-end marketing campaigns focused on lead generation and awareness.
• Collaborate with internal teams and third-party agencies to deliver creative assets, campaign materials, and promotional activities.
• Design and build campaign landing pages, email journeys, and web updates.
• Analyze campaign performance using tools like Google Analytics and Salesforce to optimize future strategies.
• Ensure compliance with GDPR regulations and maintain exceptional attention to detail.
  
  Experience in delivering multi-channel marketing campaigns and lead generation strategies.
• Strong copywriting, creative design skills, and familiarity with CRM systems (Salesforce, Pardot preferred).
• Knowledge of digital marketing tactics like email, social, SEO, and paid media.
• Exceptional communication and organizational skills, with the ability to collaborate across teams.
• A proactive, results-driven mindset with a passion for learning and development.
Desirable Skills:
• Experience in the Higher Education sector.
• Fluency in Italian.
  
  Are you a driven marketing professional with a passion for creating impactful campaigns? Join Pearson Higher Education as a Senior Campaign Marketing Executive , where you'll play a pivotal role in shaping the future of higher education across the UK and Europe., Why Join Us? At Pearson Higher Education, we partner with universities to solve their teaching and learning challenges. From innovative digital resources to online course design, our work supports educators and students alike. If you're ready to contribute to a mission-driven team, this is the perfect opportunity for you!, Ready to shape the future of higher education? Apply now and make a real impact with Pearson!
What to expect from Pearson Did you know Pearson is one of the 10 most innovative education companies of 2022? At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact. We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets. To deliver on our strategic vision, we have five business divisions that are the foundation for the long-term growth of the company: Assessment & Qualifications, Virtual Learning, English Language Learning, Workforce Skills and Higher Education. Alongside these, we have our corporate divisions: Digital & Technology, Finance, Global Corporate Marketing & Communications, Human Resources, Legal, Strategy and Direct to Consumer. Learn more at We are Pearson. We value the power of an inclusive culture and also a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to building a workplace where talent can learn, grow and thrive. Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives and skills. The more inclusive we are, the better our work will be. All employment decisions are based on qualifications, merit and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We strive for a workforce that reflects the diversity of our communities. To learn more about Pearson's commitment to a diverse and inclusive workforce, navigate to: Diversity, Equity & Inclusion at Pearson.