Senior Category Insights Manager

We have an exciting opportunity for a talented Senior Category Insights Manager to join our CDT "Commercial Development team" in the UKI market to champion category and shopper insights within Cereal Partners and one of our leading retail multiple accounts, driving what's best for the category and ultimately delivering growth for both. You will provide whole category analysis, recommendations and strategic advice based on solid category and shopper insight internally and externally. We want to be "Trusted for putting the Shopper first".,

• Develop long term sustainable category partnerships with key retailer contacts.
• Design and execute an annual insight plan, demonstrating category thought leadership, expertise in knowing and understanding the shopper, and highlighting short-term & long-term growth opportunities
• Set up and maintain regular meetings with the buyer and category contacts, to build strong relationships & progress the category plan.
• Proactively manage customer range reviews, merchandising changes, store trials and ad-hoc projects providing fact-based recommendations and solutions, ensuring all key customer deadlines are met
• Champion our Category and Shopper Vision as a framework for long-term growth, tailoring where possible to increase customer relevance & understanding.
• Work alongside the Shopper Activation Team to provide actionable recommendations, activation or trial for your retail account
• Contribute to the annual category planning process, clearly driving strategic direction for your retail account and ensuring the category growth agenda is always top of mind.
• Be a data expert - interrogating all available data resources including KANTAR / DUNNHUMBY / NECTAR DATA/ ASDA QUANTIUM to generate insight and champion data usage across the business
• Be the shopper expert providing insight and the shoppers point of view to wider CDT function, Sales & Marketing.
• Actively provide consultant advice and support to the Sales & Marketing teams to highlight distribution, range and promotional strategy opportunities for Cereal Partners.
• Brand Champion role. Provide marketing with shopper insight into their brands to assist in their annual planning, improve understanding and drive retailer specific activation ideas., We are committed to equal opportunity for all and we may collect relevant data for monitoring purposes during our candidate registration process. Be yourself, everyone else is taken!
  
  The successful candidate will bring a wealth of experience in Category and Shopper Insights within FMCG and ideally will have worked across different retailer multiple accounts and possibly different channels. You will have excellent analytical skills and the ability to interpret data and translate this into insights and actionable recommendations. You will also have:
• Customer facing experience and solid relationship management skills
• Experience of influencing by presenting with expertise on the category
• An aptitude for IT skills and previous experience in space planning systems would be advantageous
• Working knowledge of Powerpoint, Excel, Kantar / Circana / IGD / Dunnhumby / Nectar Data / Lumina / Asda Quantium
  
  Cereal Partners Worldwide (CPW) is a leading global breakfast cereal company and the maker of Nestlé breakfast cereals, including global favourites such as NESQUIK®,FITNESS®, CHEERIOS® and CHOCAPIC®. With more than 50 brands to suit all ages and lifestyles, we strive to make breakfast better with convenient, tasty and nutritious food that helps people start their day in the best possible way.
  
  Salary: £50k - £60k dependent upon experience + car allowance + potential bonus + fantastic benefits package
Championing diversity and inclusion is so important to us; when we embrace different perspectives and give everyone the chance to be the best they can be, we can think in new, creative ways that grow and enhance our business. At Nestlé, we are proud to support and provide equality of opportunity that supports employees to effectively blend their work life and commitments through hybrid and flexible working arrangements, so speak to us to understand what this could look like for you., What can we offer in return? Great benefits you'd expect from a business the size of Nestlé - in the shape of a competitive salary and benefits package, bonus scheme, flexible working scheme, 25 days holiday plus bank holidays plus flex leave, pension scheme and a real focus on personal development and growth.