Senior Communications Executive

As the Senior Communications Executive, you'll oversee both external communication activities and internal communications for First Central Group. With proven experience in managing social media, you'll create captivating content across various channels to engage current and prospective colleagues, while supporting departmental objectives. You'll need a creative flair, have a great imagination, be confident in copywriting, design, and analytics, great attention to detail, and have a strategic mindset. Core skills we're looking for to succeed in the role:

• Creativity: You'll have in-depth experience of creating social content. You'll be innovative, uber creative and bursting with ideas to bring our content to life.
• Content Creation: You'll be able to produce engaging, social and fun content that aligns with our values.
• Community Building: You'll enjoy building community partnerships and collaborating with colleagues and teams.
Making it happen. Together You'll be joining a high energy team, with a real buzz, so there's always someone to bounce ideas off. What's involved:
• You'll develop engaging social media strategies for different platforms.
• You'll be responsible for managing Group social media platforms for the organisation.
• You'll write, edit and proof copy across all channels, ensuring that it's appropriate for the channel and in line with our brand and tone of voice.
• You'll create visual content including but not limited to photography, graphics, video, etc that support messaging on platforms.
• You'll ensure posts are schedule, you'll monitor engagement, engaging with interactions, re-posting, etc.
• We'll need you to create brand awareness to support First Central's goal to become an employer of choice.
• You'll own the careers website including ensuring copy is updated, posting news stories and working with the in-house graphic designer to ensure that the style is in line with employer brand.
• You'll support with PR activity including but not limited to community partnerships, company awards, etc.
• You'll work with senior leaders in the business to develop thought leadership content.
• You'll manage the internal newsletter to ensure cohesion between internal and external communications.
• You'll support with any other reasonable internal communications and engagement plans in line with the overarching strategy.
• You'll work with the wider team to curate and develop communications that are relevant to external audiences.
• You'll track and reflect on analytics to pivot strategy in line with shifting engagement.
• Being a brand ambassador, you'll work with the guidelines and champion the values around it.
• You'll build effective relationships with senior stakeholders, external suppliers/partners, working groups and committees to help drive engagement, influence, educate and inspire colleagues.
• You'll stay up to date with the latest social media advertising efforts and goals.
• You'll adapt and evolve processes that reflect the culture, protect the company in terms of insurance/health and safety/PR and report back on all ROI.
• You'll work with business and industry data to inform plans.
• You'll own merchandise locally; ordering, designing and implementing.
• You'll need to track success of all activity by documenting results, reviewing data, evaluating effectiveness and engagement, and highlighting opportunities to increase impact.
• You'll also manage local budgets.
  
  Ideally, you'll be educated to degree level, with qualifications in English, business or communications are preferable.
• You'll have strong knowledge and a solid background in a communications role, notably with social media (including paid social media advertising/campaigns) and PR experience.
• You'll have an in-depth understanding of various social media platforms and their algorithm changes.
• You'll have a good understanding of Adobe Creative Suite.
• Having experience in branding or an understanding of employer brand/EVP would also be preferred., You'll need to have excellent creative written and spoken skills and feel confident writing for a variety of audiences.
• You'll have first-class drafting, proof-reading and editing skills, and be able to write and produce compelling and engaging content under pressure and at short notice, while maintaining strong attention to detail.
• You'll have the ability to design and edit imagery and video.
• You'll be highly organised and proactive - able to juggle and prioritise a busy workload.
• You'll be professional and calm under pressure.
• You'll have solid experience of co-ordinating projects.
• You'll need to have strong analytical skills including Google Analytics.
• You'll be a creative thinker and problem solver.
Behaviours
• We're looking for an enthusiastic, can-do attitude and willingness to take on new challenges.
• You'll have a collaborative approach, working as one team with the wider internal communications and Culture team.
• You'll have the ability to anticipate next steps and proactive in taking actions to address them.
• You'll be a strong relationship builder who can manage partnerships at all levels.
• You'll be a driven, able to work on own initiative and as part of a team.
• You'll strive to drive business improvements to contribute to the success of the business., People first. Always. We're passionate about our colleagues and know the best people deserve an extraordinary working environment. We owe it to them so that's what we offer. Our workplaces are energetic, inspirational, supportive. To get a taste of the advantages you'll enjoy, take a look at all our perks in full here.
  
  We're First Central Insurance & Technology Group (First Central for short), an innovative, market-leading insurance company. We protect the things customers love so they can get on with what matters to them in life.
Data drives us. It fuels our outstanding distribution, finance, technology and legal services. Our underwriting skills are built on data expertise; it creates the insights we need to give the right cover to the right customers at the right price. But, it's the people inside and outside our business that power us. They make us stand out, help us succeed. We're ambitious. We're growing. We've won awards. Do you thrive on creating engaging and fun content? Enthusiastic about showcasing a fantastic company and vibrant culture? Got a knack for storytelling in distinctive ways? Enjoy trying new things and keeping it social? If this sounds like you, then this role is calling your name! We're seeking a Senior Communications Executive to join our People Team in Haywards Heath, West Sussex. This flexible role allows you to work primarily from home, with just one or two days a week in the office, but if you prefer to spend more time in the office, that's perfectly fine too.