Senior Communications Officer (External)

Reporting to the Communications Manager (External), this role involves using specialist knowledge and expertise to proactively promote the Trust through effective media relations work, reputation management, stakeholder relations and other activity. The post holder will be the lead point of contact for the Trust's media relations activity. They will also be expected to create, manage and implement integrated communications campaigns aimed at a range of audiences (external and internal). The role provides direct support to the Communications Manager (External), including deputising for them as required.,

• Report to the Communications Manager (External) and support them in the delivery of all communications.
• Implement the day-to-day delivery of external communications and engagement activities including, but not limited to: media relations, reputation management, stakeholder relations, filming opportunities, awards and speaker opportunities, partnership and branding opportunities.
• Guide the Trust's response to reactive and proactive media enquiries. Build and foster positive relationships with media outlets and journalists, governors, unions and other NHS bodies to ensure it is accurately represented at all times. Proactively promote the work of UHBW, identifying PR and news opportunities, creating packages of content, and developing and coordinating award entries, campaigns and proposals for speaking opportunities. This includes creating a planned calendar of proactive PR opportunities.
• Create, manage and implement integrated communication campaigns which support the overarching Trust communications strategy. The integrated approach should include creating different pieces of written and audio/visual content for a range of external and internal audiences. Identify creative solutions to any problems and develop ideas to solve communications issues. Liaise with colleagues to implement these plans.
• Contribute to the creation and implementation of the Communications strategy, alongside other colleagues in the team.
  
  University Hospitals Bristol and Weston NHS Foundation Trust (UHBW) is one of the largest acute Trusts in the country, bringing together a combined workforce of over 15,000 staff and over 100 different clinical services across 10 different sites, serving a core population of more than 500,000 people across South West England.
UHBW has been rated by the CQC as 'Good' overall and our staff are proud to deliver excellent care to the people of Bristol, Weston and beyond. As a forward-thinking multi-award winning Trust and a digital exemplar committed to improving patient care, our world-leading research and innovations are having a positive local and global impact. Our hospitals are spread across Bristol and Weston, join us and you can enjoy the very best of both worlds; city living within a stone's throw of the countryside or beside the seaside, both with easy access to all that the South West has to offer. UHBW is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults. As an equal opportunities employer actively working towards a diverse workforce we aim to recruit and retain a workforce which represents the rich diversity of the local population at all levels and are committed to designing our services around the needs of individual patients and those around them. Anonymous information will be used from your application in order to ensure we're meeting our pledge.