Senior Corporate Communications and Campaigns Manager

On 1 July 2022, NHS North Central London Integrated Care Board (NCL ICB) was established. The ICB is part of North Central London Integrated Care System (ICS). The ICS is a partnership of organisations that come together to plan and deliver joined up health and care services to improve the lives of people in our five boroughs: Barnet, Camden, Enfield, Haringey and Islington. ICBs are statutory NHS bodies responsible for planning and allocating resources to meet the four core purposes of ICSs:

• to improve outcomes in population health and healthcare
• tackle inequalities in outcomes, experience and access
• enhance productivity and value for money
• help the NHS support broader social and economic development.
North Central London's population is incredibly diverse, and continues to grow and change. This brings pressure and challenges for the local health and care services that NCL ICB commissions - or buys - on behalf of residents. NCL ICB works closely with Councils, providers, general practices, voluntary, community organisations, and unions, to achieve our shared aims. NCL ICB values our staff, our partners and their expertise to deliver the best health and care possible for the patients and residents of North Central London. We are committed to recruiting a workforce which is reflective of our diverse population, where individual contributions are encouraged and valued. We welcome and encourage applications from all candidates regardless of age, race, sex or gender identity, religious beliefs, marital status, sexual orientation, disability, caring status or neurodiversity., We're determined to tackle the health inequalities that affect our 1.4 million residents. We're on a mission to ensure everyone can access high-quality health and care services. We have ambitious plans and inspiring stories to tell, with a redesigned communications and engagement team ready to bring our work to life. We need a brilliant, experienced, flexible, and energetic senior corporate communications and campaigns manager to help us transform our approach. This is a really interesting new role because you'll be as involved in leading the development and delivery of campaigns as you will be in helping us better reach our audiences by improving our external digital channels and creating a rhythm of content that counts., You'll need to have strong experience and technical skills, and be as strong on communication planning and project management as you are on creativity and innovation. Our campaigns help our communities better access the health and care they need, and to succeed partnership working is key. So, you'll have tenacity, enthusiasm and the people skills to influence partners and stakeholders to take a campaigning approach with a cohesive, shared narrative. Reporting to the Assistant Director of Communications and Engagement and as our senior practitioner for digital and campaigns you'll play an important, and we hope rewarding, role in the next chapter for our talented and friendly team. If you want a job where you'll inform and engage our communities on the health and care issues that matter to them, directly improving their health; in an organisation where we care about inclusion, equity and development; and where there is huge leadership support for communications and engagement; this could be the role for you and we'd love to get your application.Working for our organisation On 1 July 2022, NHS North Central London Integrated Care Board (NCL ICB) was established. The ICB is part of North Central London Integrated Care System (ICS). The ICS is a partnership of organisations that come together to plan and deliver joined up health and care services to improve the lives of people in our five boroughs: Barnet, Camden, Enfield, Haringey and Islington. ICBs are statutory NHS bodies responsible for planning and allocating resources to meet the four core purposes of ICSs:
• to improve outcomes in population health and healthcare
• tackle inequalities in outcomes, experience and access
• enhance productivity and value for money
• help the NHS support broader social and economic development.
North Central London's population is incredibly diverse, and continues to grow and change. This brings pressure and challenges for the local health and care services that NCL ICB commissions - or buys - on behalf of residents. NCL ICB works closely with Councils, providers, general practices, voluntary, community organisations, and unions, to achieve our shared aims. NCL ICB values our staff, our partners and their expertise to deliver the best health and care possible for the patients and residents of North Central London., You will help deliver a step-change in how we use social and other digital communications to reach our external audiences, using evaluation to develop and implement a channel strategy and deliver content. A key deliverable will be leading on replacing our website, so it better serves the public and our stakeholders, working with an external delivery supplier. We need to reach, engage with and build confidence with the communities who currently don't access the services that will help them stay well, so having a strong understanding of audience targeting will be crucial to helping us address inequalities. You'll use your strategic and tactical experience to establish a best practice approach to campaign research, insight, development and delivery, applying behavioural science and partnership working to help ensure effectiveness of our population health campaigns. You'll be responsible for implementing a content plan with linked performance analysis and reporting for our external digital channels. You'll be involved both hands-on in production but also supporting colleagues across our team in developing their digital skills, advising on content development and ensuring quality. We want all our communications to be accessible to all who need them so as well as being our brand guardian, you'll also lead on accessibility, helping us improve in this important area. You'll support the ICB in its response to business continuity or emergency events, helping to ensure the public feel well informed and take-action when needed in response to unforeseen or emerging events. You'll contribute to supporting the whole team to deliver and succeed, including effective planning. You'll also develop relationships with campaign and digital communication partners across our local area to ensure we're joined up as an integrated system in communicating to the public and implementing best practice. Please see the attached Job Description and Person Specification document for full duties and responsibilities. We reserve the right to close any vacancies when we have received sufficient applications to shortlist. Applicants who can clearly demonstrate how they meet our role profile requirements will be shortlisted for interview. To enquire about your application or inform us of any changes in your circumstances please ensure you quote your application reference number. Please ensure you check your email account regularly as this is how we will communicate with you. Invitations for interview are sent by email only, so it is important that you monitor your emails once you have submitted an application online. If you have not heard from us within a month of the closing date you should presume that you have not been shortlisted. If you are offered a job, information will also be transferred into the national NHS Electronic Staff Record (ESR) system and other secure, internal NHS workforce systems in order to support and manage your recruitment and employment within the organisation. We are committed to safeguarding and promoting the welfare of children, young people and vulnerable adults. As part of our safe recruitment practice pre-employment checks will be undertaken before any appointment is confirmed. Depending on the role a Criminal Records check may be required, all cases of criminal record history are dealt with on a case-by-case basis.