Senior CRM Executive | TheHut.com

Reporting into the Snr Marketing Manager, the Senior CRM Executive will carry out the execution of the CRM strategy for the Lux sites; Coggles, The Hut, allsole & MyBag briefing and amending creative, building and scheduling emails and push app notifications to drive continued growth in sales, whilst delivering a great customer experience.,

• Work with marketing teams, trading teams and the Snr Marketing Manager to deliver bespoke channel plans based on revenue targets and business growth plans.


• Act as the key CRM point of contact for your delegated sites.


• Responsible for the briefing, building and scheduling of email marketing communications, SMS and push app notifications.


• Segmentation of the customer database using in-house CRM tools.


• A/B testing to ensure emails are optimised to the best performing setups.


• Update templates for automated and triggered email campaigns as and when required.


• Analyse and report on campaign performance, presenting findings to relevant stakeholders and identifying opportunities for improvement.




KPIs

• Support the CRM executive to achieve the monthly revenue targets and channel KPIs.


• Ensure all email communications, SMS and app notifications are delivered on time and in line with the CRM strategy.


• Ensure all CRM messaging aligns with wider brand messaging and tone of voice.
  
  Essential:


• At least 2 year's CRM experience


• Time management and organisation: prioritise workload & effectively manage time to meet tight deadlines


• Team player


• Assertive and pro-active with a positive attitude


• Strong analytical skills and comfortable using Excel


• A keen eye for detail


• Ability to work in a fast-paced environment


Desirable:

• Multi-channel experience and exposure (Email, SMS, App)


• Understanding of customer data and segmentation


• Knowledge of digital marketing channels other than email


• Experience with Google Analytics and/or Tableau


• Experience within the fashion retail sector
  
  at THG (View all jobs)

UK, Manchester

About THG

We're a fast-moving, global technology group that specialises in taking brands direct to consumers. We're home to a portfolio of leading brands and sites including Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all of which are powered by our fully integrated digital commerce ecosystem, THG Ingenuity.

We handle everything in-house, including technology, content creation, e-commerce, marketing, manufacturing, new product development, and logistics. This comprehensive approach ensures we can fully realise our vision and maintain our leadership in a rapidly evolving global industry.

Life at THG Ingenuity

THG Ingenuity is a fully integrated digital commerce ecosystem, designed to power brands without limits. Our global end to-end tech platform is comprised of three products: THG Commerce, THG Studios, THG Fulfilment. Each represents a single, unified solution, overcoming challenges and taking brands direct-to-consumer. Our client portfolio includes globally recognised brands such as Coca-Cola, Nestle, Elemis, Homebase, and Proctor & Gamble., THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.