Senior Data Analyst - Acquisition

We are looking for a highly skilled and experienced Senior Data analyst to take over our Marketing Analytics Acquisition team and drive impactful insights across both paid and organic channels. In this role, you will have the opportunity to make a significant impact on Wise growth while leading a talented team of two analysts. Your mission You will be at the forefront of our marketing analytics efforts across a wide range of channels including paid search, social, display audio and organic SEO. Your mission will be to enhance our customer acquisition strategy and optimise marketing spend. You will have the opportunity to lead and shape a team of two great analysts, guiding them and ensuring the team is delivering impactful outcomes. Here's how you'll be contributing:

• Guide and develop the analysts in the team, shaping the strategic direction of marketing acquisition initiatives.
• Collaborate with marketing leads to align team objectives and define OKRs.
• Leverage your expertise to deliver actionable insights that maximise the effectiveness and efficiency of marketing acquisition efforts, ensuring optimal return on investment.
• Conduct statistical analyses (such as, A/B tests) on paid and organic channels to identify growth opportunities.
• Identify and present opportunities for optimisation to senior stakeholders, focusing on audience targeting, bidding strategies, ad creative, and other key campaign elements.
• Conduct cross-channel analysis to assess the interaction between acquisition marketing channels and identify synergies or cannibalisation effects to influence their strategy.
• Build data models and contribute to reporting and visualisations for both paid and organic acquisition marketing.
This role will give you the opportunity to:
• Be part of our mission to make money without borders!
• Play a key role in shaping a data-driven strategy for marketing acquisition and developing a team of analysts.
• Collaborate with diverse teams such as marketing, analytics, data science, finance and engineering.
• Work with an extensive dataset of over 16 million customers.
• Work with a modern data stack including dbt and Looker.
  
  Experience in marketing analytics, with a strong understanding of both paid and organic channels.
• Experience leading a small team of analysts.
• Strong skills in managing projects and collaborating with stakeholders.
• Familiarity with attribution, marketing mix models and SEO tools like Google Analytics, Google Search console, among others.
• Experience with digital marketing platforms such as Google Ads, Facebook Ads, and programmatic advertising - and have a strong understanding of key performance indicators for paid acquisition campaigns.
• Experience running A/B tests, statistical analyses, and optimising paid channels.
• Familiarity with Mobile Measurement Partner (MMP) data.
• Note that you don't need to have all of the above but they would be favourable.
• Strong analytical and problem-solving skills.
• Ability to tell a story with data and provide actionable insights.
• Advanced SQL and Python/R skills, and can work with complex data models.
• Experience with data visualisation tools (Looker, Superset, etc.).
  
  Wise is a global technology company, building the best way to move money around the world., Wise is a global technology company, building the best way to move and manage the world's money. Min fees. Max ease. Full speed.
Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their life easier and save them money. As part of our team, you will be helping us create an entirely new network for the world's money. For everyone, everywhere. More about our mission., For everyone, everywhere. We're people building money without borders - without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.