Senior Data Analyst - Growth

We are looking for a Senior Data Analyst to support our Personal and Business growth function to improve the way we communicate with our customers. You will be passionate about our mission of Money Without Borders as this role can have a critical impact on the mission. The role will work in partnership with all of our marketing channels to improve the way they communicate with Businesses and Personal customers; to drive strategy and growth by providing data driven insights and recommendations based on experimentation. In this role, you will have a unique opportunity to work with a rich dataset of over 16 million customers, uncover insights and build tools to help our marketing teams optimise our relationships with our customers. You will get the exposure to drive and build data products & tools that let us measure, optimise and scale our marketing activity for both businesses and personal customers. Here's how you'll be contributing:

• You'll be a member of the growth marketing data analytics team which serves as an umbrella analytics team working with all channels and marketing leads to find and analyse areas of growth
• Own measurement in Business Marketing: you collaborate with your team on how to measure the performance of business marketing activities and find growth opportunities to scale business marketing
• Find, work with and assess novel marketing channels to drive growth
• Collaborate with product teams (and product analysts) to improve business and personal marketing efforts and unlock areas of growth for marketing leveraging product features
• Collaborate with other marketing analysts to improve each marketing channel individually
• Work on a range of exciting data analytics projects such as -
+ Segmentation models for personal and business customers to find our ideal customer profiles + Work on improving lifetime value models to assess profitability of marketing activities in longer timeframes

A bit about you:
• You have a background working in similar analytics roles and have ideally worked on a growth or consultancy area
• You have worked in fintech or a similar high growth industry
• You have experience working with complex data models in SQL (our warehouse is Snowflake) and analysing it using advanced SQL/Python/R
• Able to demonstrate that you can tell a story and proactively give guidance on strategy based on insights
• You've used cause and effect models before and worked on segmentation techniques
• You have experience with data visualisation tools (Looker, PowerBI, Tableau etc.) and demonstrate storytelling ability with data
• You've worked with marketing teams and/or external marketing partners and can manage senior stakeholders
• We may consider a lower range of experience as an Analyst (instead of a Senior Analyst) based on interview feedback
  
  Wise is a global technology company, building the best way to move money around the world., Wise is a global technology company, building the best way to move and manage the world's money. Min fees. Max ease. Full speed.
Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their life easier and save them money. As part of our team, you will be helping us create an entirely new network for the world's money. For everyone, everywhere. More about our mission., For everyone, everywhere. We're people building money without borders - without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.