Senior Digital Acquisition Executive (31232) -

Senior Digital Acquisition Executive
Full-time, Permanent
Hybrid working - Bristol office 1-2 days a week, The Senior Digital Acquistion Executive is responsible for developing, implementing, and optimising our digital acquisition strategies to increase visibility and generate leads for our dental practices. This position plays a critical role in shaping our performance marketing efforts and driving the efficiency and effectiveness of our online campaigns.
The Senior Digital Acquisition Executive collaborates with the wider Marketing team, Operations, and Product departments to ensure that digital channel activity is aligned with broader marketing objectives and company goals. This position demands a blend of strategic planning, tactical execution, and detailed analysis, geared towards enhancing Bupa Dental Care's online presence and patient acquisition efforts.
Our culture embodies the values of being brave, caring, and responsible, creating an inclusive and supportive workplace where every voice matters. We encourage continuous professional growth and a healthy work-life balance through flexible working arrangements. Joining our team means being part of a community committed to courage, care, and excellence, where you are empowered to make a meaningful impact on the health and happiness of others.
Responsibilities
+ Develop and execute strategies across PPC and SEO to enhance online visibility and patient acquisition.
+ Manage daily account responsibilities associated with Google Ads and other search platforms.
+ Supporting the management and optimisation of our online business listings and developing strategies to enhance visibility on listings platforms and generate more online reviews.
+ Monitor, assess, and react to competitor strategies.
+ Manage budgets allocated for PPC campaigns to ensure optimal spending.
+ Work with the wider Marketing team, Operations, and Product departments to ensure that PPC and SEO activity is aligned with broader marketing objectives and company goals.
+ Work with our external PPC agency to adjust PPC bids, enhance creative copy and assets, and improve targeting to maximise ROI.
+ Work with our external SEO agency to develop organic search strategies and implement recommendations.
+ Use analytics tools to track digital performance, interpret key metrics, and make data-driven decisions.
+ Prepare and present reports on campaign success and areas for improvement to senior management

+ Bachelor's degree or similar level qualification in Marketing, Business, or a related field.
+ Excellent working knowledge of PPC and ideally campaign management experience, particularly in sectors such as healthcare, service, or retail.
+ Excellent working knowledge of SEO and ideally experience with developing SEO strategies and performing keyword research.
+ Proficiency with digital tools like Yext, Google Ads, SEMRush, Google Search Console, FullStory and Google Analytics.
+ Experience with bid management tools and keyword research/development tools.
+ Certifications in Google Ads, Google Analytics, or other relevant digital marketing certifications are advantageous.
+ Previous experience in a fast-paced service or retail environment is advantageous for overseeing the needs of our 380+ dental practices.

The benefits here are industry-leading, and we'll be able to tell you more about them in the process (or jump to the benefits and rewards page on our careers site for a flavour). But here's a snapshot:
+ 25 days holiday, plus the option to buy more.
+ Discounts in over 7,000 retailers, discounted gym membership and discounted dental insurance (of course).
+ Health Trust - our bespoke employee private healthcare plan, providing healthcare cover with no medical underwriting for colleagues and their families.
+ Access to remote GP and nurse services, physiotherapy, and mental health support.
+ MyHealthcare Allowance, an annual allowance which is redeemable against a menu of Bupa healthcare products.
+ Early access to your earned wages through Wagestream.
+ Cycle to work scheme.
+ And many more, just ask…
If you or someone you know would be interested in working with a dynamic and expanding healthcare business, with lots of support on offer, great benefits and friendly teams, we would love to hear from you!
Bupa Dental Care is an equal opportunities employer.
Close map, Shop discounts (over 700 stores)
- Health and wellbeing discounts
- Cycle to work
- Access to free courses
- Employee referral scheme
- And many more!