Senior Digital Strategist

Fat Beehive is seeking a proactive Senior Digital Strategist with strong client facing and analytical skills. This role focuses on optimising client websites to meet performance goals, enhance user engagement, and support charity objectives. You'll analyse data, deliver actionable insights, and cultivate long term client relationships, providing strategic recommendations to improve website performance and user experience.

The Senior Digital Strategist will have expertise in website analytics and segmentation to drive acquisition, engagement and retention, ensuring websites operate at their highest potential. As a trusted adviser, you'll collaborate with clients to refine strategies, establish KPIs, and propose solutions that align with their goals, while identifying opportunities to upsell services that add value. This role combines technical acumen with excellent interpersonal skills to deliver measurable results.

Key duties & responsibilities

You'll collaborate with clients to define website/project strategies, setting clear goals, establishing KPIs, monitoring performance, and creating reports for stakeholders that explain the rationale behind the metrics, ensuring alignment for success.

After a client's project goes live, you'll meet with them quarterly to review progress, provide consultation, and suggest actions to help achieve their goals. The implementation of these actions may involve the client, Fat Beehive, or third-party partners.

You'll carry out analytics reporting on a regular basis to feed back to colleagues and team members as well as to build hypotheses for testing. Produce performance reports and insights to share with stakeholders to advise decision-making. Produce exciting data visualisations to assist with data presentation and improve on current reporting methods. Deliver ad-hoc reports upon request.

Although this role does not involve specific sales targets, it's heavily focused on lead generation. You'll act as a trusted partner, identifying and cultivating new opportunities, ensuring quality leads are nurtured and converted effectively.

As this role encompasses a fast moving but specialist field, the Senior Digital Strategist will need to keep abreast of market trends and to constantly evolve and improve the services that Fat Beehive offers to our clients.

You'll be responsible for the setup and management of website tagging protocols using GTM, ensuring accurate data collection for web analytics, marketing tracking, and seamless integration with cookie consent mechanisms to comply with privacy regulations.

Ensure data collection is accurate, and audit data analytics tools regularly. Develop, maintain, and optimise dashboards and reporting tools to track and visualise key performance metrics.

Analyse data to provide insights and recommendations for campaign optimisation. Analyse the impact of campaigns against business goals, sometimes working alongside third party agencies.

Utilise multiple data sets to perform ad hoc data analyses to understand trends and performance

Train and upskill colleagues across the business on tools such as Google Analytics 4, and keep tabs on product updates and new techniques.

Support the development, management, and analysis of paid advertising campaigns, with proven experience handling PPC campaigns across platforms like Google Ads, Microsoft Advertising, and social media channels (Facebook, Instagram, LinkedIn, TikTok), while benchmarking and optimising performance.

Skills & Experience

Previous experience in data analytics within a digital marketing context, where you've gained knowledge in Excel, PowerPoint, Google Analytics, and Google Ads for reporting and analysis, in addition to A/B testing.

Confident in communicating professionally with clients, using a range of styles and techniques to adapt to different stakeholders.

Strong numerical ability: you'll need to become comfortable with numbers and able to spot trends and patterns.

Strong organisational skills with the ability to prioritise and handle multiple stakeholders in a fast paced environment.

You'll have a wide and detailed understanding of the multiple components involved in making a website successful, including digital marketing and SEO, UX and research, content strategies, and have a strong technical understanding of websites.

Keen interest in market trends and to constantly evolve and improve the services that Fat Beehive offers to our clients.

Experience leading client meetings, presenting insights and recommendations to senior management and stakeholders.

Able to interpret briefs, discovery research and client requirements to feed into OKRs, tracking and broader SEO recommendations (e.g. information architecture changes).

Confident in producing first-point, top level Google Analytics reports to kick-start the project.

You'll have experience, or the ability to run Google Ads (and other ad systems).

You'll have great communication skills that establish long term partnerships with clients., Disability Confident
About Disability Confident
A Disability Confident employer will generally offer an interview to any applicant that declares they have a disability and meets the minimum criteria for the job as defined by the employer. It is important to note that in certain recruitment situations such as high-volume, seasonal and high-peak times, the employer may wish to limit the overall numbers of interviews offered to both disabled people and non-disabled people. For more details please go to Disability Confident.

What we offer: £45,000 salary

A full list of benefits we offer can be found on the job advert on our website.

About Fat Beehive

We're a certified BCorp with a score that puts us in the top 20 BCorps in the UK, and we're the only digital agency currently in the top 10. We've also been recognised as Best for the World for the way we treat our staff. We're a small and friendly team, and you get to work with our fantastic clients - all of which make a genuinely positive impact on our societies.