Senior Director, Brand Marketing

Salary not available. View on company website.

Wiley, Oxford

Full time
Permanent
Onsite working

Posted today, 1 Nov | Get your application in now to be one of the first to apply.

Closing date: Closing date not specified

job Ref: fa76e11b5c8e4db598570f58f158ae0b

Wiley

Full Job Description

Management - Lead the Brand Marketing team and oversee all brand marketing activities including brand strategy & governance, content marketing, creative & events (the latter also operating as shared services).
Strategy - Lead the development of Wiley's brand strategy, owning the implementation of integrated brand marketing programmes aligned with Wiley's objectives and target markets.
Brand consistency - Define and manage Wiley's brand positioning, messaging, and voice across all channels and touchpoints to ensure consistency and coherence.
External Relationships - work closely with the Communications team to build and maintain relationships with key media outlets, journalists, bloggers, and industry influencers to secure positive coverage and press mentions.
Brand innovation - Monitor industry trends, competitive landscape, and market dynamics to identify opportunities for brand differentiation and innovation.
Data and insights - Track, analyse, and report on the performance of brand marketing activities, leveraging data and insights to optimise strategies and tactics.
Budget management - Manage budgets, resources, and external agencies/vendors effectively to maximise ROI and achieve objectives within established timelines and goals.
Leadership - Mentor, coach, and develop a high-performing team of marketing professionals across multiple disciplines, fostering a culture of creativity, collaboration, performance, and continuous improvement.
Collaboration - Collaborate closely with cross-functional teams, to ensure alignment and integration of brand messaging and initiatives.

Our mission is to unlock human potential. We welcome you for who you are, the background you bring, and we embrace individuals who get excited about learning. Bring your experiences, your perspectives, and your passion; it's in our differences that we empower the way the world learns., Experience - 10+ years proven experience in a similar role.
Strategy development - Demonstrated expertise in developing and executing strategic brand marketing initiatives that drive measurable results and impact.
Project management - Strong project management skills, with the ability to develop, manage, and execute multiple projects, engaging internal and external stakeholders and delivering high-quality results within deadlines.
Stakeholder engagement - Proven ability to build and nurture relationships with internal stakeholders and industry stakeholders.
Leadership - Strong executive leadership abilities with proven experience working alongside C, VP and Director level positions, as well as managing and inspiring teams to deliver excellence and achieve objectives
Communication - Excellent communication skills, including exceptional writing, editing, and storytelling abilities, with a keen attention to detail.
Strategic thinker - Strategic thinker with a data-driven, analytical mindset and the ability to translate insights into actionable strategies and recommendations.
Creativity - Creative thinker with a passion for innovation and a commitment to staying ahead of trends and best practices in brand and broader marketing
Agile - Thrives working in a fast-paced and changing environment.

Enabling Discovery, Powering Education, Shaping Workforces.