Senior Engagement Manager

This job is in the Measurement Innovation Team, which is responsible for inventing new ways to measure the business impact of advertising with TV - on broadcast TV, in ITVX and through sponsoring our shows. The team is a mix of data scientists and analysts who invent new ideas, test them with clients and then scale them so all our advertisers can benefit. We work with a wide range of advertisers from big, famous brands all the way through to small, regional, new-to-TV or digital-first brands looking for better business performance. The team sits within ITV Commercial, which is the part of ITV responsible for selling advertising products to businesses who want to advertise. The role We are a mission-driven team - in this case our goal is to create scalable ways to measure the business impact of advertising on TV in all its forms - VOD, linear and sponsorship. Or to put it another way, we aim to give telly ads the outcome measurement they deserve Skills you'll need (minimum criteria)

• You enjoy bringing order to chaos and are able to manage multiple clients at the same time, and ensure deadlines are met
• You know about the marketing and advertising landscape, what different types of agencies do, what motivates them, how they are organised, what their jobs are called
• You can analyse and present data; figure out a story and explain to an advertiser or agency how this relates to their business and marketing challenges
• You can create the slides and documents to do this, and coax numbers into helpful visualisations
• You can bring complex things to life for non-technical clients and sales people using clear, helpful words, pictures, presentations and metaphors
• Media (data) knowledge - you'll know what BARB is, understand the challenges in using Techedge, why TV trading in the UK means you don't always get the spots you want and when it's safe to add GRPs together
• Experience in working with a wide range of advertiser business data - everything from online data such as Google Analytics or Adobe Analytics through to footfall, sales data and CRM data. You probably know what rate of sale is
• An attitude of curiosity and 'have-a-go' - most of what we do is in uncharted or murky waters, being able to throw yourself into things is key, even if they are a bit ambiguous.
Other things we're looking for (key criteria)
• Knowledge of marketing effectiveness - you understand how MMM works, have been in MMM debriefs and understand what they are meant to try and do
  
  Knowledge of how marketing effectiveness is done in other worlds e.g. you know how Google does brand lift and conversion lift studies, what a view-through conversion is and why last-click is still so pervasive
• A basic grasp of R and/or SQL and/or Python or at least a demonstrated ability to learn them would be an advantage - in general we want someone who isn't afraid to pick up new technical things
• Knowledge of, and familiarity with web analytics platforms - you have played with GA or Adobe Analytics - even if it's just the front end, and used them to draw insight about site visitors
• You know what the main platform ad products are (YouTube, search, Meta etc), why they are popular, how they are bought
• You've had experience working with audience data, segmentations and survey data
  
  Shaping culture is in the DNA of ITV. So, it's not surprising that you'll find us in every home in the UK, our productions are famous all over the world and we're at the forefront of the digital streaming revolution.
When you join us, you enter a fun working environment. With opportunities to learn, to grow and make a real difference. Small enough that your impact's felt in the business, but big enough that your impact reaches millions of people. Come develop your skills, change TV and the course of your career. Don't just watch it. Be part of it. Join ITV.


• Flexible working with a range of options
• Generous holiday allowance, plus you can buy more
• Annual bonus opportunity
• Competitive pension contribution
• Save as you earn - with an opportunity to buy ITV shares
• Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life