Senior Manager, CMS Marketing

As a key member of the European Hub Marketing Services Team, the selected candidate will help drive the strategy, vision, and go-to-market approach to advance Marketing Services to a profitable and strong revenue driver for Visa. As a European Team, we are focused on supporting our Local MS Teams in achieving their revenue and margin objectives and delivering outstanding client engagements by offering best-in-class support across strategy, planning, and operational disciplines. This role partners closely with Global Marketing Services Teams, Regional B2B & Product Marketing Teams, Finance, Sales and Visa Consulting & Analytics (VCA), among many other teams. This role will be part of regional Marketing Services team, reporting directly into the Europe Marketing Director, Activation & Usage. Spearhead development of new Commercial and Money Movement Solutions (CMS) practice area, from strategy through execution (success means our teams on the front lines are actively selling-in this work on the front lines and signing deals with new CMS clients in Europe):

• Lead diverse, cross-functional teams to deliver new strategic initiatives and special projects on the European Marketing Services Roadmap to help fuel future business growth.
• Conduct deep dive analyses as needed to identify key CMS trends, issues, and opportunities across the business.
• Work directly with key Issuer and Business Development clients, building relationships, developing, and pitching CMS related Marketing services and leading communication strategy and campaign implementation directly with clients or in cooperation with local client marketing team.
• Design clients' specific early card activation, usage, retention and full product lifecycle strategy, develop roadmaps with integrated marketing touchpoints and automated processes across various paid and unpaid channels (CRM: leverage e-mail, mobile push & in-app messaging, SEA, SEM, SEO, SMM, affiliate, content marketing, social media, etc.).
• Responsible for developing robust marketing measurement framework for your CMS Marketing Services, conducting analysis of all marketing implementation programs, partnering with client, Visa Insights and Analytics and VCA to measure revenue impact and develop learnings and best practices.
• Support and help facilitate ongoing best practice sharing across the European Marketing Services Community.
• Support ongoing operations across key cross-functional and cross-geography touchpoints, including recurring meetings with Local Marketing Services leads, VCA, CMS Teams, B2B & Product Marketing Teams, Business Development, Sales, Finance, and more.
This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.


• Hands-on experience of working with Business and Commercial cards and remittance products with proven success stories demonstrating product adoption and revenue growth.
• Comfort operating in "white space" and ability to create a path forward and manage complex projects and processes with multiple stakeholders at both senior and junior levels
• Strong relationship-building experience, along with the ability to collaborate and work across regions and various business units to execute on a strategy and drive action.
• Creative imagination and big picture thinking that challenges the status quo.
• Strong interpersonal, leadership and collaboration skills; team player. Eagerness to work in teams with personnel of all levels and disciplines to accomplish objectives.
• Organized with quick follow through and a bias towards action.
• Personal presence and ability to clearly communicate compelling messages to senior level executives; excellent presentation skills, including strong oral and writing capabilities.
• Consulting/Professional Services and/or Client Marketing experience a plus, but not required.
• Product Marketing/B2B Marketing experience a plus, but not required.
• Excellent spoken and written command of English, one other major European language is an advantage
• Strong proficiency in Microsoft PowerPoint, Excel, and Word required.
  
  Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose - to uplift everyone, everywhere by being the best way to pay and be paid.