Senior Manager, CRM Campaign Operations

LEGO Group, City of Westminster

Senior Manager, CRM Campaign Operations

Salary Not Specified

LEGO Group, City of Westminster

  • Full time
  • Permanent
  • Onsite working

Posted 1 day ago, 4 Jan | Get your application in today.

Closing date: Closing date not specified

job Ref: aec8905cb22e48dba94e7e7784bca950

Full Job Description

  • Lead the CRM Campaign Operations team to develop and execute campaigns and lifecycle programs, enhancing visitation and conversion across LEGO Branded Channels.
  • Oversee CRM initiatives, ensuring alignment with Membership and Personalisation goals.
  • Ensure operational excellence and continuous improvement for seamless delivery across all channels.
  • Manage timelines, resources, and priorities to deliver campaigns on time and within budget.
  • Coach and empower a high-performing team, positioning them as CRM Campaign Operations experts within LEGO.
  • Collaborate with digital product, engineering, performance, and CRM testing teams to leverage tools, monitor KPIs, and integrate testing for enhanced campaign effectiveness.
  • Play your part in our team succeeding You will be responsible for leading and empowering the CRM Campaign Operations team to build, deliver and operate dynamic and contextual CRM campaigns and Lifecycle Programs. Translating briefs and plans into the delivery of compelling CRM communication that drives membership visitation, engagement, retention and commercial revenue. This role requires a mix of planning, operational management, creativity, and resilience under pressure - ensuring all CRM Campaigns and Lifecycle Programs are delivered on time, within budget, drive a positive return on investment and are aligned with our goals. You will join the Global CRM Hub Operations Leadership Team and report directly to the Senior Director, CRM Hub Operations.

  • Extensive senior leadership experience in global CRM operations within complex organisations.
  • Deep understanding of customer segmentation, analytics, and personalisation techniques.
  • Significant experience with CRM platforms and marketing automation tools in a global context.
  • Strong analytical skills to interpret data and translate insights into actionable strategies.
  • Exceptional operational leadership and team management capabilities.
  • Excellent project management skills, adept at advancing projects in complex, fast-paced environments.
  • Effective communication and stakeholder management skills.

    The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

    Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
  • What's in it for you? Here is what you can expect: Family Care Leave - We offer enhanced paid leave options for those important times. Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind. Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity. Colleague Discount - We know you'll love to build, so from day 1 you will qualify for our generous colleague discount. Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme. Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process. Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.