Senior Manager, Digital Programs

Forming part of the Biotechnology segment at Danaher, we bring together dedicated technical expertise and talent to develop the next generation of life-changing therapeutics.The Senior Manager, Digital Marketing for Cytiva Discovery & Medical is responsible for creating a strong Discovery & Medical digital experience that satisfies users' various needs, represents the breadth and depth of our portfolio, and implements the newest user experience improvements. This person will drive updates across the Discovery & Medical marketing organization by working with relevant stakeholders. This position is part of the Discovery & Medical Marketing team located either remotely, in Marlborough US, or Amersham UK and will be either remote or onsite depending on location. At Cytiva, our vision is, to advance future therapeutics from discovery to delivery. What you will do:

• Digital Marketing: Focus on website development and performance (knowledge content, application content, e-shop), improving Discovery webpages, and enhancing the digital customer buying journey in partnership with marketing team
• SEO Content Writing: Work cross-functionally to create scientific SEO content that is easily understandable, leveraging value propositions and customer insights to drive MQLs and revenue.
• Conversion Rate Optimization: Update and improve product pages, develop SEO, PPC, and Google AdWords strategies, and interpret website analytics for reporting.
• Website Content Improvement: Collaborate with product managers to ensure accurate product content, execute plans for website and digital campaign improvements, and enhance content on Cytiva.com and partner websites (major Channel partners such as Fisher and VWR).
  
  5+ years' experience in a web/online role managing a large portfolio of complex products
• Experience in web SEO/PPC/AdWords/Analytics analysis and improvement, with ability to translate these topics into layman's terms
• Experience defining customer journey and mapping to customer buying journey to generate e-comm sales. and experience with keyword analysis, defining website taxonomy and mobile first indexing
• Experience maintaining website content using a Content Management System and experience of using Adobe Analytics and Google Search Console; Comfortable with large data sets containing digital website trends. Ability to produce web analysis, build meaningful reports and provide actions that will drive tangible results
• Knowledge of the marketing funnel through to sale process; Strong experience in measuring marketing ROI and tying revenue to campaigns/tactics
• Deep understanding of "how the web works" from a customer perspective (e.g. user experience, behavioral, data, social) and from an executional standpoint - must know how to execute campaigns online and prove hands on capability including search, email, display, web and campaign analytics
Travel, Motor Vehicle Record & Physical/Environment Requirements:
• Limited travel required for team meetings and planning sessions (2-3 times per year)
It would be a plus if you also possess previous experience in:
• Experience with writing Regular Expression, HTML and JavaScript preferred
• Degree or Marketing experience in Life Sciences, Information Technology, Usability, Data Analytics or Marketing
• Ability to flourish in a matrixed organization with many stakeholders
  
  Be part of something altogether life-changing!Working at Cytiva means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life-saving activities ranging from fundamental biological research to developing innovative vaccines, new medicines, and cell and gene therapies.
At Cytiva you will be able to continuously improve yourself and us - working on challenges that truly matter with people that care for each other, our customers, and their patients. With associates across 40+ countries, Cytiva is a place where every day is a learning opportunity - so you can grow your career and expand your skills in the long term.

The salary range for this role is $130, 000-$160,000. This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future. This job is also eligible for bonus/incentive pay. We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees. Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law. Join our winning team today. Together, we'll accelerate the real-life impact of tomorrow's science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.