Senior Manager, Ecommerce (Amazon)

We are looking for a Senior eCommerce Manager to join our growing activation team embedded into EMEA agency in London. If you are passionate about driving ecommerce growth for a portfolio of global brands - this is the role for you. The role is combined across both activation & Strategy. Your focus will be to drive the client's Amazon performance in Europe. In the role you will work with local agency teams to devise award-winning platform campaigns that leverage all aspects of Amazon's ads ecosystem to build brands and grow sales. You will define the right mix of media channels & tactics on Amazon, across Sponsored Ads/Search, DSP Display, Video, Twitch, Live & Off-Amazon media. Having said this, Amazon Sponsored Ads & Amazon DSP is the client's core focus and as such strong activation experience is essential for this role. Key Responsibilities

• Amazon Strategy & Planning
• You will know Amazon's Advertising ecosystem inside and out and have a passion for all things Amazon, retail media and eCommerce
• Identify new opportunities for growth and efficiencies within Amazon and develop and drive plans that capitalise on these opportunities (incl. advising on leverage of tools & technology)
• Collaborate with other agency teams where relevant to ensure Amazon media strategies connect with wider Retail Media and Communications Plans for brands
• Be able to analyse multiple data sources confidently and accurately, highlight the most relevant KPIs for each client, draw key insights and write commentary within the context.
• Ecommerce Activation
• Plan and develop retail media budgets and KPIs for clients and then manage the team to build campaigns execute on the agreed objectives.
• Ensure that campaign optimisation adheres to best practice and input into the development of client-specific activation best practice
• Provide recommendations to improve sales & margin, through effective retail & marketing planning.
• Lead quarterly reviews and devise test & learn roadmaps
• Manage client budgets effectively
• Be responsible for the delivery of automated and correct biweekly reporting, shared via Excel with the client
Client Management:
• Effectively and confidently communicate with clients and internal teams, delivering eCommerce analysis, insight, and strategy coherently to an audience with a broad eCommerce understanding.
Team Management
• Managing a team of 2 eCommerce specialists, owning responsibility for your team's output, acting as the escalation point when required. Coach the team through their annual reviews.
  
  Ecommerce activation experience through Criteo, CitrusAd and / or other retail players is desirable but not essential
• Strong eCommerce experience, ideally including paid search (PPC / Search Engine Marketing), and DSP or programmatic activation, retailer eCommerce activation / performance display at either a digital agency or client-side and experience with team management.
• Demonstrate implementation of multi-channel media strategies, advising on the right balance between Amazon search, DSP and other media tactics, in orchestration with organic and retail tactics (portfolio, content, etc.) to maximise sales
• Strong presentation skills
• Stakeholder management skills
• Enjoy educating clients about all things eCommerce and how optimising search can drive eCommerce efforts
• Good negotiating skills paired with ability to dive deep into performance reporting.
• Knowledge & experience of performance analysis, forecasting & creating high level & in depth reports
• Additional language skills would be desirable but not essential (French/German)
• Ecommerce activation experience through Amazon Advertising Platform (specifically AMS and DSP) is essential for this role
  
  At OMD EMEA, we strive to deliver on our promise of 'better decisions, faster' for our clients, partners and all 6,000+ OMDers across our region every day. As part of the world's largest media network, our business is staging experiences for consumers who have more choice and less attention than ever before. The key to the process is empathy. Empathy to see the world through the eyes of the consumer, to recognise the needs of our clients and to identify aspirations of our talent., At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today's society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.
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