Senior Manager, Executive Marketing

We are seeking a talented Senior Manager, Executive Marketing to join our dynamic Executive Marketing team. This teammate will play a pivotal role in shaping and executing our content strategy to engage, educate, and influence executive-level audiences worldwide. This includes supporting executive marketing activities globally through events, keynotes/presentations, theme/topic content kits that can be adapted and leveraged by the field, as well as the ability to help shape, guide, and direct field-led content approaches to ensure it ladders back to corporate priorities. This is an exciting opportunity for a strategic thinker with a proven track record of developing compelling marketing programs tailored to senior executives in the technology industry.,

• Lead the development and execution of a comprehensive content strategy targeting C-suite executives, including CEOs, CIOs, CHROs, CXOs, CFOs, etc.



• Collaborate closely with cross-functional teams within Marketing, as well as Sales, Product, and Executive Leadership, to align strategic initiatives with business objectives and priorities.



• Research industry trends, market insights, and competitor analysis to inform content strategy and ensure relevance and differentiation.



• Create high-quality, thought leadership content such as event narratives, keynotes, whitepapers, case studies, executive briefs, and articles that resonate with senior executives and drive engagement.



• Shape and adapt existing content materials for multi-purpose use.



• Develop messaging frameworks and content narratives that articulate our value proposition, vision, and strategic priorities specific to executive audiences at various stages of the buying cycle.
  
  Proven experience (5+ years) in content strategy, content marketing, or related roles, with a focus on nurturing existing executive-level relationships as well as building net-new connections.



• Deep understanding of SaaS and technology industry trends, with the ability to translate complex concepts into clear, compelling narratives.



• Exceptional writing and editing skills, with a keen eye for detail and a knack for storytelling.



• Strong strategic thinking and analytical abilities, with the capacity to synthesize data and insights to inform content strategy.



• Demonstrated ability to collaborate effectively with cross-functional teams and stakeholders at all levels of the organization.



• Proven track record of driving results in a fast-paced, deadline-driven environment.



• Proven ability to work cross-geo and build relationships across different cultures and languages.



• Excellent project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously.
  
  At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can't wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you.


With more than 7,700+ customers, we serve approximately 85% of the Fortune 500®, and we're proud to be one of FORTUNE 100 Best Companies to Work For® and World's Most Admired Companies .

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Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.