Senior Manager, Global Retail Communications

Are you interested in helping to shape and amplify one of the world's most beloved family brands? Bring your passion and drive as a strategic earned media communicator to drive shopper awareness, engagement, and conversion for our Brand Retail stores and eCommerce site! Core responsibilities

• Orchestrate insights-led global earned media strategy supporting LEGO® Retail commercial and marketing objectives to ignite earned media conversations that reinforce channel awareness and value proposition
• Originate global earnable campaigns for a slate of key exclusive product launches & shopper occasions, including PR and Influencer engagement driving end-to-end campaign planning and activation
• Be the voice of retail earned media/PR within LEGO® Retail, Branded Channels and global marketing teams, ensuring earned channel prioritization, inclusion and investment in integrated commercial plans
• Enable regional/local market teams to adapt & activate global retail campaigns across relevant channels (e.g. PR, Influencers, social media, deep fans, events, etc.)
• Oversee campaign evaluation to ensure consistency and executional excellence, measuring, sharing, and actioning relevant learnings
• Brief and manage agencies to support earned media campaign needs
• Leverage resources of the global communications team to provide communication support to SVP of LEGO® Retail and team
• Architect employee engagement communications strategies that connect global retail leadership with its corporate and store staff across the globe
Play your part in our team succeeding The Senior Manager, Global Retail Communications sits in our global Markets & Channels Communications team in Corporate Brand Communications. This exciting opportunity manages earned campaigns across LEGO® Retail globally - including 200+ LEGO Stores and shop.LEGO.com - and enables nearly 1,000 additional branded retail channels managed through partners! This role delivers earnable solutions that translate global audience and channel objectives to strong commercial impact in local markets. Core focus is on building relevance, awareness and desire among shoppers for our retail channels and products that translates to commercial conversion. An important element of the role is to sit on the global LEGO® Retail Marketing Leadership Team, headed up by the VP of global retail marketing, ensuring great collaboration and integration with other marketing channels. In addition, this role supports employee engagement communications of up to 5000 staff across our LEGO® stores.


• Extensive experience in a PR/communications role or similar, ideally with a premium consumer brand or global retailer
• Shown success in supporting executives, including comms supporting employee engagement
• In depth understanding of earned media strategy, media landscape, influencer engagement, and earned channel interdependencies with other parts of the marketing mix, particularly digital media
• Solid commercial understanding, preferably from a Retail environment, or related experience creating shopper and retail marketing solutions for brands
• Examples of successful issues/crisis management
• Demonstrated success in influence, great instinct and decision making to create successful integrated comms programs
• Strong presentation skills and a concise, precise communicator
• Confident project management, planning and organizational skills, delivering multiple priorities simultaneously at scale, with speed
• Proven collaborator excelling in relationship building, partner management and teamwork
  
  The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
  
  Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What's in it for you? Here is what you can expect: Family Care Leave - We offer enhanced paid leave options for those important times. Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind. Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity. Colleague Discount - We know you'll love to build, so from day 1 you will qualify for our generous colleague discount. Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme. Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process. Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.