Senior Marketing Associate, VIP Relations

The Senior Marketing Associate - VIP Relations is a motivated, resourceful and responsible individual who relishes in working in a fast-paced environment and being part of a team. We are looking for a proactive, highly organised, outgoing professional who is a real team player and has excellent communication skills. Based within the Industries Portfolio at Informa Tech, the Senior Marketing Associate will be responsible for delivering VIP marketing programs across our world-class portfolio of events. Creating, defining, and developing impressive campaigns with the ultimate objective of attracting the biggest names in tech to engage, this is an exciting opportunity to join a growing team of VIP managers and marketers. You'll need to love coming up with creative ideas to engage prospective VIP attendees and using data to create successful, insight-led campaigns.,

• Coordination of VIP activities in liaison with the Head of VIP and Event Directors.
• Work closely with the Audience Marketing and Production teams to grow the VIP audience and adapt messaging for VIPs attending the event.
• Expand the offering and strategy for the VIP audience in conjunction with the Head of VIP and Event Directors
• Invite targeted VIPs to attend key shows within the Industries Portfolio (telecoms, public safety and automotive industries).
• Contact selected individuals by email and other formats to discuss attendance and securing their participation in various structured networking / social sessions.
• Ensure VIPs are looked after and participate in the proposed networking/social programme.
• Ensure that VIPs have a superior customer experience throughout the campaign.
• Work with the event sponsors to maximise the participation of their clients in the event.
• Administration work in the lead up to the event, including registration system, calendar invites and excel lists for attendees of various networking functions within the event.
• Build strong relationships with these key VIPs to create brand commitment and loyalty.
• Help to organise VIP Dinners, Breakfast Briefings, Lunches and Closed-Door Meetings and securing VIP attendance at these functions and formats.
• Support to deliver the One to One Meeting Service (physical and digital), in conjunction with the sales team.
• Work closely with the team to validate the eligibility of incoming requests for VIP (and other key stakeholder) passes.
• Work alongside the sales team to identify where we can grow revenues relating to VIP activities
  
  Knowledge and effective use of LinkedIn Sales Navigator.
• Proven industry/Market Pillar knowledge
• Effective identification and targets of relevant market segments.
• Good inter-personal relationship building and relationship management skills. Must be able to have client facing conversations both with the buyside delegate audience, and sponsors and exhibitors.
• Understanding of what is deliverable to strict timelines, and the ability to communicate and manage expectations with sales and their clients.
• Engaging at a senior level, building long lasting relationships, solutions selling with highly developed negotiation skills.
• Data Analytical Skills - Ability to review data sets and identify relevant leads., Excellent written and verbal communication
• Excellent interpersonal and relationship management skills and the ability to network with senior industry figures
• Hardworking and diligent
• Strong analytical skills
• Proven ability to use initiative when required and to go 'above and beyond' in order to deliver excellent customer service.
• Time management with an ability to multi-task and attention to detail
• Enthusiasm and a collaborative mindset
  
  Do you want to make an impact as part of Informa TechTarget?
At Informa TechTarget, you'll be joining a vibrant community of over 2000 colleagues across 20 locations within a fast-paced international NASDAQ-listed organization. Informa TechTarget is a division of Informa PLC, a leading international business-to-business events, digital services, and academic research company listed on the UK FTSE 100. If you want to rub shoulders with big brands and market-leading experts, have a meaningful and impactful career, working alongside some of the most respected industry experts, you've come to the right place! About Informa TechTarget informs, influences and connects the world's technology buyers and sellers, to accelerate growth from R&D to ROI. With an unparalleled reach of over 220 highly targeted technology-specific websites and over 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into the technology market. Informa TechTarget is headquartered in Boston, MA and has offices across the globe spanning the Americas, EMEA and APAC. As part of Informa, you will join a global community of professionals and prestigious brands. You can collaborate across teams, explore different roles, and engage in colleague activities. This environment allows you to build your knowledge, skills, experience, and career while expanding your professional network. Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices., Just as no two days are the same, at Informa Tech we recognise that no two people are the same, putting diversity and inclusivity at the heart of what we do. This doesn't happen by chance. We actively work to create a shared culture. It's a place where individuals bring their own experience and insights to discover new opportunities and build a varied career. We want you to thrive as part of a fantastic community. We champion you.

Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritize promotions internally. Our benefits include:
• Learning and development plan to assist with your career development
• 25 days annual leave, 4 days for volunteering and a day off for your birthday!
• Competitive Benefits
• Work with high quality specialist products
• Bright and friendly staff who are all "expert's experts" and additional training and development for helping you achieve your career aspiration
• Share-Match options - become a shareholder
• Regular social events and networking opportunities