Senior Marketing Executive

Take a leading role in the scope and delivery of the Legal (legal advice, wills and power of attorney)/"Lifestyle" (Money, Tech Support, Gardening & Travel) proposition development activities, to increase the customer appeal/commercial viability of our products & services. Own the price testing roadmap to inform changes that will broaden appeal and deliver a stronger commercial return. Own the roadmap of promotional offers to maximise opportunities at seasonally relevant times of the year. Work with the Product teams/external agencies on new product development to unlock new capabilities to increase marketing effectiveness.,

• Lead the development and execution of the Legal/Lifestyle proposition roadmap to enhance the attractiveness of our products and services for target audiences.


• Own the price testing strategy to inform changes that broaden appeal and drive stronger commercial returns.


• Manage the promotional offers roadmap to maximise opportunities during seasonally relevant times.


• Collaborate with Product teams and external agencies on new product development to unlock capabilities that increase marketing effectiveness.


About you:

We're looking for a commercially minded marketer with a broad knowledge of the marketing function, experienced with using insights to deliver product/service improvements. You'll be able to:

• Proactively manage/drive forward a roadmap of activity to develop products & services.


• Work with other departments to drive forward marketing initiatives, particularly Product Teams, to unlock new capabilities.


• To interpret commercial data/consumer insights and formulate/act on recommendations to improve performance.


• To work with senior stakeholders to provide performance updates and share recommendations.


• Successfully manage full project initiatives/campaign analysis - on budget and to schedule.
  
  This role offers a competitive salary, hybrid working (London office 5 to 8 days a month), 28 days holiday a year plus Bank Holidays and a fantastic pension scheme.


Salary 37-000 - 40,000 per annum, We also have these benefits for you to consider:

• 35 hour working week


• Generous 28 days holiday a year plus Bank Holidays & Option to buy additional days


• Award winning pension scheme - when you pay in 3%, Which? pays in 6% (rising to 11% after one year of service.)


• Discount site Sodexo which offers large %% off every day shopping and holidays


• Annual Award (depending on employee and company performance)


• Healthcare insurance & Private medical insurance and opportunity to participate in Vitality rewards programme (at 6 months)


• A discretionary death in service benefit provision equivalent to six times your annual salary


• Free access to Which? member content and free access to Which? money and legal helplines


• Work from (almost) anywhere" for 4 weeks of the year policy


The interview process for this role involves:-

• Initial screening call 30 minutes


• 1.5 hours structured interview with a task via google meet


About Which?

We promote a great work-life balance (all our roles are now hybrid), offering flexible working options in addition to a full time working week (35 hours) e.g. part time or job shares where possible. If you wish to discuss any of these options, please contact the Resourcing team at resourcing@which.co.uk

Which? is the UK's consumer champion, here to make life simpler, fairer and safer for everyone. Read all about us on our website.

At Which? we value diversity and we're committed to creating an inclusive culture where everyone is able to be themselves and to reach their full potential. We are proud that we are in the 'Top 25 Inclusive Employers' List and currently ranking 16th.