Senior Marketing Executive

We are looking for a Senior Marketing Executive to lead all commercial marketing activities for our charity group, with a focus on our income-generating arm. Ideally, you are an experienced marketing professional with a background in hospitality or retail.

Team Domenica is entering an exciting phase, as we plan to open a new training facility in central Brighton within the next two years. Your main priority will be supporting the launch and long-term success of the commercial side of this new facility. You will design marketing campaigns and work closely with our commercial team, the Director of Fundraising and Communications, and other stakeholders to establish the brand and identity of this new business.

You will also create and implement digital and print marketing campaigns to support our existing cafés, boost product revenue, and organise promotional events and activities. Data-driven and strategic, you will use various channels to reach our target audiences and create efficient processes for gathering marketing needs, ensuring clear, measurable outcomes.

Over time, you will work with the commercial team to develop our online shop, increase coffee sales, and explore opportunities to drive public donations, enhancing our donated income.

This role works closely with the Senior Communications Executive, who handles marketing for education, training, employment, campaigns, and internal communications. Collaboration between both roles is key to ensuring consistent messaging across all channels and protecting the integrity of our group's brands.

If this role sounds like a good fit, even if you have more experience in some areas than others, we'd love to hear from you.

CONTRACT DETAILS

CONTRACT: Permanent. Full Time (40 hours per week). We are open to discussion around Flexible working arrangements.

RESPONSIBILITIES AND DUTIES

Develop and execute a strategic marketing plan for the income-generating part of Team Domenica.

Maintain and adjust the marketing schedule to align with the needs and priorities of each part of the organisation.

Ensure messaging attracts new customers, retains existing ones, and aligns with the organisation's wider goals.

Use tools like GA4 to track marketing outcomes, improving communication efficiency and reporting progress to the Director of Fundraising, Communications, and Senior Leadership.

Analyse user insights, trends, and best practices to create successful strategies.

Collaborate with the Director of Fundraising and Communications and the Senior Communications Executive to balance the charity's communication and marketing strategies, and keep senior management informed.

Create and gather commercial content (written, photo, video) for social media, digital and print media, website, mailings, and café materials.

Use graphic design skills to create and distribute promotional materials.

Manage external resources to produce print and digital materials when budget allows.

Lead the development of the commercial aspects of the website.

Use project management tools to organise your workload.

Identify income opportunities, whether through sales or donations.

Ensure a strong presence in Google search results and maintain regular reviews on TripAdvisor and Google for our trading entities.

Maintain strong relationships with suppliers.

Collaborate with the Senior Communications Executive to manage communication channels and ensure high-impact trackable messaging.

Support the development of the commercial brand to maintain consistency in all materials using guidelines and best practices.

Use data to understand the audience and apply segmentation to improve customer experience.

Write press releases for commercial activities.

Stay within budget and keep accurate records.

Deliver a client-based service to our organisation, in particular with our commercial team.

Stay flexible and responsive to external opportunities by producing work quickly when needed.

This list of duties should not be regarded as exclusive or exhaustive as you may be required to undertake other reasonably determined duties and responsibilities.

Disability Confident
About Disability Confident
A Disability Confident employer will generally offer an interview to any applicant that declares they have a disability and meets the minimum criteria for the job as defined by the employer. It is important to note that in certain recruitment situations such as high-volume, seasonal and high-peak times, the employer may wish to limit the overall numbers of interviews offered to both disabled people and non-disabled people. For more details please go to Disability Confident.

Team Domenica is a Brighton-based charity supporting young people with learning disabilities - our candidates - into paid employment. We create futures for the individuals we support, helping them to discover their full potential, live happy fulfilled lives, and feel included within the local community.

Team Domenica is committed to the safeguarding and protection of young people and vulnerable adults. Employment will be subject to the receipt of two satisfactory professional references and enhanced DBS certificate. Safeguarding Training will be given once the successful candidate begins their role.

Team Domenica is dedicated to providing an inclusive working environment that encourages diversity and equal opportunities for all. We are committed to supporting a team that is representative of a variety of backgrounds, perspectives and skills.