Senior Marketing Manager (Brand & Equity)

We didn't become a global coffee brand by sitting back. When you work here, you join a community that values passion, progression and integrity, with some pretty brilliant perks to sweeten the deal:

• Own a piece of Costa's success by becoming a share owner in Coca-Cola with our Share Investment Plan (SIP)
• A smart pension that saves you money on tax and national insurance, and matches your contributions up to 10%
• The Costa Financial Support Fund, supporting team members who find themselves in unexpected financial pressure
• 50% discount in all Costa-owned stores, and 25% off in other participating stores
• Private medical cover thanks to our Private Healthcare scheme
• And that's not all. Explore even more of our perks here: https://bit.ly/costaperks
We're passionate about being a great place to work, where you can bring your unique self into our mix. We firmly support diversity, equity and inclusion, and continue to work with our teams to shape the future of our culture and values: Disciplined to Deliver, Passion for Progress, Win with Warmth, Courage to Challenge and Trusted Team Players. What you'll do Being a Senior Marketing Manager is about so much more than bringing our coffee to the world. It's your chance to stir up real success - which means you'll be:
• Lead the development of omnichannel annual brand plan to deliver Costa growth targets, in partnership with the broader UK &I marketing teams
• Lead the adaptation of global campaigns and the development of local UK initiatives ( from concept, to connection strategy and assets delivery)
• Secure the full integration of initiatives across platforms and channels, maximising synergies and impact
• Lead media manager in the development of the omnichannel connection strategy and media plans
• Lead the social strategy and always on calendar of contents
• Lead the performance marketing agenda, establishing a culture of continuous optimisation via ROI maximization, campaign and assets real time optimization, test and learn plans.
• Effectively manage UK development budget, media budget, social spend
  
  Consumer marketing experience in a dynamic organisation, in UK and possibly international markets. Experience in Brand and Equity roles requiring Campaigns and Comms development in UK/International markets is a must.
• Strong experience across range of marketing disciplines, including brand positioning, Comms and assets development, promotions, POS development, development and management of campaigns on social media
• Leadership of brand building strategy, annual brand planning, campaign phasing and development
• Strong understanding of how to develop an integrated connection strategy across owned, earned and paid channels to deliver brand and ROI objectives
• Strong experience in marketing and media performance management:lead marketing and media initiatives ROI evaluation to drive continuous improvement and optimization
• Very pragmatic, commercial mindset. Understands commercial and profit challenges and turn them into opportunities.
• Ability to lead, coach positively and influence peers, franchise partners and senior stakeholders
Location: Hybrid with the ability to work from our Central London location a minimum of 2 days per week.

At Costa Coffee, we are what we craft. We're reimagining coffee experiences in over 50 countries and counting, as a key part of the Coca-Cola System. Whether you get your coffee in a store, from a machine, at home, or on the go - we've got you covered. As Senior Marketing Manager, Brand and Equity you'll secure the brand and commercial targets via creation of an omnichannel brand plan and its execution via campaign development/ adaptation, media plans, social and digital plans.. Our teams make a difference. Whether that's working on new tech for the perfect pour, helping our teams grow, creating award-winning campaigns, crunching the numbers, or developing the latest exciting menu item; together, we stir up success. We may be a global brand, but we haven't forgotten our roots. That's where the Costa Foundation and our fantastic community agenda come in. Whatever your role, you can help us change lives in coffee growing communities, and help your local community too. We also want to help you grow in your career through amazing experiences, our apprenticeship scheme, and development programmes. At Costa, you can go beyond the day-to-day.