Senior Marketing Manager EU | LOOKFANTASTIC

We are investing further in our European territories and building out a world class team from our London HQ. You will have an enormous amount of responsibility and visibility from day one, working directly with the GM for Europe and Marketing Director. The role has a broad remit across all areas of marketing so this will be a great position for someone who likes to have a strategic approach to driving brand awareness and GTM strategy but someone who is able to work closely with channel specialists. As a Senior Marketing Manager - EU, you'll:

• Lead the development of the LOOKFANTASTIC European brand positioning, alongside the General Manager, Marketing Director and Head of Brand Marketing, in support of brand health goals (awareness, consideration, preference etc)
• Create a localised go-to-market strategy to drive key marketing KPIs (traffic, revenue, NCA), diversifying current channel mix to support sustainable growth and opportunities to scale efficiently
• Collaborate with stakeholders across Trade, Buying, Merchandising and Marketing Channels to develop a localised marketing calendar covering key trading, customer, and brand moments, understanding where a local vs. global approach is needed
• Work closely with the Global Head of Marketing, Head of eCommerce to develop the regional marketing budgets and set target KPIs across all channels (e.g. COS, CAC, ROI, Sessions, CVR, AoV etc.)
  
  At least 6 years' experience in marketing, preferably in a generalist role and/or experience across multiple channels
• In-depth knowledge of core marketing channels, ideally across digital (eg paid media, influencer marketing)
• Strong commercial acumen with excellent analytical skills with the ability to interpret data and translate it into actionable insights
• Line management experience
• Proficient in using digital marketing tools and reporting software, such as Tableau, Google Analytics and Excel
• Experience working in/across the European Market, with focus on Netherlands and/or Germany
• Target driven with a strong commercial understanding and ability to report and make decisions based on marketing KPIs
  
  at THG (View all jobs)
UK, London About THG We're a fast-moving, global technology group that specialises in taking brands direct to consumers. We're home to a portfolio of leading brands and sites including Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all of which are powered by our fully integrated digital commerce ecosystem, THG Ingenuity. We handle everything in-house, including technology, content creation, e-commerce, marketing, manufacturing, new product development, and logistics. This comprehensive approach ensures we can fully realise our vision and maintain our leadership in a rapidly evolving global industry. Life at THG Beauty We're home to market-leading websites like Lookfantastic, Skinstore, Dermstore, Cult Beauty and the beauty subscription box brand Glossybox. And our portfolio of premium brands includes the likes of ESPA, Ameliorate and Grow Gorgeous - all of which are loved and trusted by millions of fans worldwide. We also partner with a network of more than 19,000 influencers to ensure brands can reach their audience anywhere in the world. It's an incredibly exciting time to be joining the team. LOOKFANTASTIC Lookfantastic is Europe's No1 Online Destination for Premium Beauty. Our mission is to empower people globally to look and feel fantastic every day. To enable us to do this we have offices across the UK, Europe, America and Australia filled with passionate beauty fanatics who are committed to delivering rapid growth in this exciting industry. We work with over 800 of the world's greatest beauty brands such as MAC, Kerastase, GHD, Tom Ford and YSL to bring our customers the widest offering of beauty products from around the globe. Passion, innovation and commitment are key characteristics in this ever expanding team as we strive to become the World's No1 destination for Beauty., THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.


• Access bespoke development programmes that have been designed and developed by our in-house L&D team.
• Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.
Enhanced Leave
• 25 days annual leave plus bank holidays.
• Don't want to work on your birthday? We don't either! Enjoy your day off on us!
• Enhanced maternity and paternity pay, depending on length of service.
• Up to 10 days compassionate leave.
• Buy back up to 3 days each year.
• Unlock 2 days volunteer leave after 12-months.
Wellbeing Support
• Access virtual appointments with our in-house GP.
• Access our in-house CBT therapist.
• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
Other Perks
• Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
• Up to 50% staff discount on THG brands.
• Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.