Senior Marketing Manager - London

The Senior Marketing Manager reports directly to our Marketing Director and oversees the development and execution of Bamford and The Club by Bamford's comprehensive marketing strategies. This role is integral to driving brand growth, strengthening our positioning as aspirational lifestyle and wellness brands, and engaging both existing and new customers to build lasting loyalty., As Senior Marketing Manager, you will lead the planning and delivery of multi-channel campaigns, collaborate across teams to align marketing efforts and ensure the seamless integration of storytelling and brand elevation in everything we do.,

• Strategy development - implementing a comprehensive marketing plan for both Bamford and The Club by Bamford.
• Calendar management - ongoing development and management of the marketing calendar, encompassing key seasonal themes and NPD along with supporting key activations for our sister brands and wholesale partners. Working closely with all product teams on accurate launch dates.
• Campaign management - crafting seasonal narratives to align with product launches, built around strong product and brand storytelling.
• Communications - acting as a brand guardian, ensuring tone of voice is upheld and aligned. Supporting on comms for all channels as needed (email, social, paid activity).
• Membership communications - effectively managing all comms for Members of The Club, ensuring appropriate tone of voice and discretion.
• Leading a small team, supporting their day-to-day workload across marketing and PR, ensuring development opportunities and nurturing talent.
• Support PR efforts by ensuring in-house and agencies are fully briefed on the annual marketing calendar with key launches. Supplying collateral and relevant assets in a timely manner for award entries and editorial opportunities.
• Customer experience - ensure the Bamford customer experience is first class and consistent, regardless of customer touch point
• Retail and spa marketing - identify new opportunities to maximise footfall and build strong working relationships with all store and spa teams to help identify and execute strategic activations.
• B2B marketing - support our wholesale teams with marketing collateral (including presentations) for all wholesale business partners at launch and beyond to drive awareness, comprehension and conversion into the Bamford brand.
• Build and manage the Bamford marketing budget effectively and within spend, ensuring optimal allocation of resources and ability to react to prioritie
  
  This dynamic role requires a strategic thinker with a proven track record in marketing leadership, a creative eye, and the ability to manage multiple projects while driving measurable results. You'll lead a talented team, inspiring them to innovate and deliver campaigns that embody the values of Bamford and The Club by Bamford., 5+ years experience in broad marketing roles, preferably working within wellness and lifestyle brands.
• Collaborator - able to work seamlessly with colleagues across all functions.
• Budget Management.
• Solid understanding of branding and brand management
• Knowledge of regulatory and ethical considerations in marketing - sustainability certifications etc.
• Strong project management skills and attention to detail.
• Data - strong understanding of reporting and being able to use data to analyse performance and inform decisions.
• Creative thinking and problem-solving skills.
• Senior stakeholder management.
• Excellent written and verbal communication skills.
• Multitasker, with the ability to work in a fast paced, dynamic environment.
• Passion for wellness - an interest in holistic wellness, well-being trends and sustainable bath & body products and apparel.
  
  Discounts: We offer a range of discounts on our products, treatments, and dining experiences from day 1.
• Volunteering Days: Employees are offered one paid day per year to volunteer with a charity of their choice.
• Private Medical: We offer subsidised private medical insurance through Bupa.
• Pension Scheme: Pay up to 9% of your salary into your pension each month; we contribute up to 4.5%.
• Life Assurance: We offer life assurance cover, equivalent of up to a year of your annual salary.
• Mental Health Support: Our Employee Assistance Programme provides 24-hour support, seven days a week.