Senior Marketing Manager Private Bank UK

The role of Senior Marketing Manager, PBUK Marketing, has a significant focus on originating and coordinating marketing strategy, plans and activity.

Working with the Head of Marketing - UK you will develop and execute the annual marketing plan, ensuring alignment to good client outcomes, business performance, and brand building objectives.

In this role you will:

• Ensure effective campaign management to deliver and measure multi-channel marketing campaigns, including Events, Thought leadership, Digital and the effective use of social media.


• Risk, Budget and Process management taking into account local market regulatory and compliance constraints/controls, budgetary control and quarterly risk assessments.


• Stakeholder management across a significant stakeholder group, including Business Heads, Product & Services Heads, Chief Investment Officers, Relationship Managers and Investment Counsellors, Legal, Compliance, Communications - as well as HSBC UK Marketing and Global Private Banking Marketing teams.


• Consistently demonstrate a good understanding of key trends and areas of innovation which influence the way we interact and engage with our external clients, internal stakeholders and audiences


• Manage relevant aspects of brand governance in terms of guidance, framework and templates and the processes that support their use.
  
  Extensive Marketing Management experience ideally within a Private Banking or Wealth Management related context. If not then experience of working in a similar role within a luxury brand with similar types of clientele will be considered.


• Extensive working knowledge and experience of a range of different marketing campaigns including Digital and Events Management - essential


• Proven understanding of customer insights and their role in marketing strategy development and delivery as well as communications development.


• Able to influence at senior level and lead across functional teams to drive improvement.


• Proven ability to work on multi-functional projects demonstrating excellent relationship building, planning and organisational skills.
  
  Being open to different points of view is important for our business and the communities we serve. At HSBC, we're dedicated to creating diverse and inclusive workplaces. Our recruitment processes are accessible to everyone - no matter their gender, ethnicity, disability, religion, sexual orientation, or age.
  
  Our Global Private Banking business provides banking, investment and wealth management solutions to help high net worth clients and their families achieve their ambitions. We also advise on topics including wealth planning, alternative investments and family governance. And our experts in philanthropy support clients in their objectives to have a positive impact on society. As an HSBC employee in the UK, you will have access to tailored professional development opportunities and a competitive pay and benefits package. This includes private healthcare for all UK-based employees, enhanced maternity and adoption pay and support when you return to work, and a contributory pension scheme with a generous employer contribution.