Senior Marketing Manager (Retail)

Being a Senior Marketing Manager is about so much more than bringing our coffee to the world. It's your chance to stir up real success - which means you'll be:

• Developing and securing the optimal execution of the UK&I Retail plans, working closely with the UK&I Marketing equity team, global CMO, Operations, Property, Commercial and Finance teams.
• Leading strategic initiatives to enhance the brand's growth in retail, securing cohesive and synergic implementation across activation, comms, in-store executions.
• Leading local store marketing and our new store opening activation strategy at a national and regional level.
• Lead the in-store communication strategy and execution, via the adaptation of the campaign/initiative comms toolkit to POS and digital menu boards.
• Working closely with the Food & Beverage team to define our offer and innovation pipeline. Also working closely with the RGM team to define price and promotion strategy.
• Leading the Costa franchise marketing strategy and executional plans in partnership with franchise teams and partners.
• Champion a culture of continuous improvement via the monitoring and measurement of the brand and commercial impact of the marketing and media initiatives in retail.
• Collaborate closely with Global CMO, design teams to ensure alignment and flawless execution of brand strategy and guidelines in store
  
  Consumer marketing experience in a dynamic organisation.
• Strong retail experience, preferably in food and beverage Away from Home (casual dining, QRS, food on-the-go).
• Strong experience across range of marketing disciplines, including brand planning, promotions, comms and POS development, digital activations in UK and possibly internationally.
• Leadership of brand building strategy, annual brand planning, campaign phasing and development.
• Understanding of retail marketing, local store marketing and experience in new store openings.
• Understanding of retail operations and executions (franchise and/or equity).
• Campaign and marketing performance management: analysis of all marketing activity, driving efficiencies, and optimising campaigns.
• Very pragmatic, commercial mindset. Understands commercial and profit challenges and turn them into opportunities.
• Ability to lead, coach positively and influence peers, franchise partners and senior stakeholders.
Location: Hybrid - minimum of 2 days per week in Central London Office.

At Costa Coffee, we are what we craft. We're reimagining coffee experiences in over 50 countries and counting, as a key part of the Coca-Cola System. Whether you get your coffee in a store, from a machine, at home, or on the go - we've got you covered. As Senior Marketing Manager, Retail, you'll assume responsibility for the critical delivery of Costa's overall growth ambition in the UK retail market. You'll hit brand and commercial targets by leading integrated marketing plans, local store marketing initiatives, new store openings, and in-store communication (POS and menu boards). Our teams make a difference. Whether that's working on new tech for the perfect pour, helping our teams grow, creating award-winning campaigns, crunching the numbers, or developing the latest exciting menu item; together, we stir up success. We may be a global brand, but we haven't forgotten our roots. That's where the Costa Foundation and our fantastic community agenda come in. Whatever your role, you can help us change lives in coffee growing communities, and help your local community too. We also want to help you grow in your career through amazing experiences, our apprenticeship scheme, and development programmes. At Costa, you can go beyond the day-to-day. And as a Senior Marketing Manager, there's never been a better time to join. So, why Costa? We didn't become a global coffee brand by sitting back. When you work here, you join a community that values passion, progression and integrity, with some pretty brilliant perks to sweeten the deal:
• Own a piece of Costa's success by becoming a share owner in Coca-Cola with our Share Investment Plan (SIP)
• A smart pension that saves you money on tax and national insurance, and matches your contributions up to 10%
• The Costa Financial Support Fund, supporting team members who find themselves in unexpected financial pressure
• 50% discount in all Costa-owned stores, and 25% off in other participating stores
• Private medical cover thanks to our Private Healthcare scheme
• And that's not all. Explore even more of our perks here: https://bit.ly/costaperks
We're passionate about being a great place to work, where you can bring your unique self into our mix. We firmly support diversity, equity and inclusion, and continue to work with our teams to shape the future of our culture and values: Disciplined to Deliver, Passion for Progress, Win with Warmth, Courage to Challenge and Trusted Team Players.