Senior Marketing Officer

There has never been a more exciting time to join the Culture Team as Gloucester Guildhall continues its ambitious development enabled by Arts Council England's investment in the city. With an expansive programme of music and performance, and major audience development plans for the venue, this role will have a big impact. The Senior Marketing Officer at Gloucester Guildhall will lead on the marketing of Gloucester Guildhall's programme, the venue as a visitor destination and will spearhead audience development. In 2025 we begin to apply a new visual identity to the venue as well as develop a new website, and you will be crucial to the success of both of these projects. We are committed to ensuring wider participation in our programme, as well as developing new audiences that are representative of the city's communities, and you will play an important role in connecting audiences with our ambitious programme. About you You'll be the lead marketing officer for Gloucester Guildhall and be responsible for the promotion of all our programme strands, which include live music, comedy, performance, immersive, film and digital. You'll support the marketing of our engagement work which includes our Young Programmers work, artist development, workshops and clubs to better connect with Gloucester's varied communities. You'll champion the Gloucester Guildhall brand across all its channels. You will manage a small team including a Marketing Officer and Content Creator Apprentice. You will be reporting to the Tourism & Destination Marketing Manager and work closely with the wider Destination Marketing team as well as staff across the Culture team. You'll be passionate about audience development and venue marketing. You understand the importance of using and developing audience data to inform your marketing choices. You will be confident in your use of digital marketing platforms, from websites to social media channels, as well as traditional marketing including email, print and outdoor. You will have a good knowledge of communications, how to connect with press and influencers and how to organically maximise an organisation's profile. You will have a entrepreneurial proactive approach, seeking to maximise engagement in all the Guildhall does. You'll be creative, interested in finding innovative ways to connect with the public and in finding creative solutions to problems. You will know how to manage budgets, and line manage staff.

It is a legal requirement, under the Immigration Act 2016, that anyone appointed to a 'customer facing role' must be able to demonstrate an ability to fulfil all spoken aspects of the role with confidence in fluent English.

Gloucester's home of live music and dance, Gloucester Guildhall has been setting the rhythm of the city's cultural heartbeat since 1987. Gloucester Guildhall is a mixed-artform venue in the centre of Gloucester, featuring a vibrant programme of live music, performance forms and film. The venue's heritage as a gathering place goes back to 1892, where first Gloucester's guilds of craftspeople and the city corporation gathered, as well as ordinary folk who gathered for tea dances in the ballroom each weekend. By the 1980s the dances had become so popular that they expanded into a whole programme of live music, and in 1987 it was reborn as an arts centre, welcoming everyone in, every day, to participate in music and culture. In 2023, Gloucester Guildhall became an Arts Council England National Portfolio Organisation, and its programme has expanded to include some of the UK's most innovative touring artists, incubation of homegrown talent, and with more opportunities for young people and community engagement than ever before. In 2025 Gloucester Guildhall will begin a process of rebranding, with a new visual identity being applied across all its channels and the launch of a new website. The programme will feature major events like Underground Festival, Live at Llantony, and Moomin 80, where the venue is a key artistic partner. For Moomin 80 an artist commission is being created alongside several local partner organisations and creatives, and will culminate in an exciting installation in Gloucester's historic docks as well as a programme of events across June 2025. Find out more about the Guildhall here. Where you'll be working We have a flexible working environment, though you'll mainly be working from Gloucester Guildhall. The building includes spaces for hire, exhibition space, a dance studio, an art room, two bars, a cinema and a large hall kitted out for live music and performance. There is a well-equipped open office for the team with an exciting creative atmosphere. Opposite is the City Council main office, based in the Eastgate Centre on Eastgate Street in the heart of the city. You'll be welcome to work for there, where you'll find an accessible, modern and light space designed for collaborative working and finding new ways to work. It's all open plan, with a living green wall and other plants without set desks, so you can sit next to someone new every day. The City Council is always looking to improve how we work and we offer flexible and agile working to give our people a great work life balance.

In return, you'll be offered a positive, flexible working environment and conditions, and join a passionate and committed team. You'll also gain staff tickets to events at the venue and 30% off tickets to other events in Gloucester City Council Culture Team's portfolio. What we can do for you… For all your hard work, you will receive the following:

• Flexible, Hybrid/Agile working opportunities
• Generous Annual Leave entitlement 30 days annual leave
• An option to purchase 10 days of additional leave per year (pro rata for part-time staff)
• 2 days paid leave every year to participate in local volunteering activities
• Excellent Local Government Pension Scheme (LGPS) & Life Cover of 3 times your salary
• Regular Training, career development and qualification opportunities
• Supportive and positive working environment with regular, robust supervision
• Access to our Employee Assistance Programme (EAP) that provides free, confidential, counselling and advice for employees, available 24 hours a day, online and by telephone, and an in-house Occupational Health service
• Enhanced family friendly leave and pay
• Cycle to Work scheme (Salary Sacrifice -T&C apply)
• Coming Soon - Car Scheme (Salary Sacrifice -T&C apply)
• Employee discount scheme
• Discounted tickets for local events, and reduced rate use of GL1 facilities
• Free Flu-jabs
• Access to employee led networks such as Black Worker's, Prism (LGBT+), Carers, Disability and the Young Employees Network, and opportunities to participate in our Equalities Working Group.