Senior Mobile User Acquisition Lead

As a Senior Mobile User Acquisition Lead you'll be supporting the delivery of the app marketing roadmap including measurement frameworks, vendor testing and other growth opportunities. This will help us excel at optimising our campaign variables to stay ahead of the game. What you'll be doing As part of your role, your responsibilities will include:

• The strategy across both paid and organic app activity
• Growing mobile app user base in-line with company goals
• The set up and delivery of campaigns globally, across all platforms, markets, and products
• Management of our app store fronts and ASO strategy
• Optimisation and monitoring of campaign variables to ensure that performance targets are met and exceeded
• Providing benchmarks for future campaign performance to aid business decisions
• Work closely with the product team for app releases and product development
• Identifying new partners and platforms, negotiating terms and pricing as needed
• Managing and mentoring junior members of the team
  
  This job description is not intended to be an exhaustive list of responsibilities. You may be required to complete other reasonable duties in order to achieve business objectives.
Essential skills you'll bring to the table The necessary skills that we require for this role include:
• Strong verbal and written communication skills, with the ability to convey complex ideas clearly and effectively
• Experience working collaboratively in cross-functional teams, with a focus on achieving shared goals
• Expertise in managing multiple projects simultaneously, with a track record of delivering on time and within scope
• Exceptional attention to detail, ensuring high standards of quality in all outputs
• Ability to adapt quickly to changing environments and priorities, maintaining effectiveness in dynamic situations
• 6+ years' app marketing experience in both strategic planning and operational execution
• Ample knowledge about the mobile advertising space and the mobile app market
• Strong hands-on experience across Google UAC, Apple Search Ads, and mobile ad networks
• Strong experience running and optimizing successful performance campaigns on mobile in a competitive sector
• Strong experience on ASO across both App store and Google Play
• Direct hands-on experience with app tracking solutions and MMPs such as Appsflyer
• Hands on experience with Firebase (GA4)
• Demonstrable experience of budget management to influence business decisions
• Experience of presenting and communicating to, networking and management of, multiple stakeholders across multiple levels, both internally and with core suppliers
Desirable skills you've got up your sleeve It would be great if you also have some of the following skills:
• In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends
• Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
• Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
• Experience in developing and executing customer retention strategies
• Paid Social experience
Our values are non-negotiables Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward. These competencies are:
• Adaptability
• Ownership and accountability
• Initiating action
• Resilience
• Team orientation
• Integrity
• Innovation
  
  Kick-start your career in the online gaming world and experience the very latest in technology and innovation.
Do you see yourself as one of those "out-of-the-box thinkers", "Technical masterminds", "Outstanding creatives", or "Mind-boggling number crunchers"? If so, we want to welcome you to the Betway family and celebrate what makes you unique! Our global customer base is exploding and we need your skills to support us on this exciting journey! Don't look back and submit your application before the opportunity passes you by.. Who we are We're part of Super Group, the NYSE-listed digital gaming company behind some of the world's leading Sports and iGaming brands. At Betway, we're driven by our shared vision to become the global leader in the online sports betting and casino industry. Our people are forward-thinking team-players who thrive on a collective diversity of skills and backgrounds. Founded in 2006, our teams in Guernsey, London, Malta, Germany, Portugal and Spain are constantly expanding and evolving. Who we're looking for We're on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Betway, every day is action-packed, and we expect you to bring your A-game. In return, you'll find a supportive environment where your skills can flourish and your career can soar. Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary. Why we need you We're on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision.

We offer a great variety of personal and professional benefits to help you thrive at Betway and Super Group. This includes:
• We're dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career.
• Your hard work and achievements won't go unnoticed. Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential.
• Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from.
+ Vitality Health Care + Unum Dental + Life Assurance & Income Protection + Tusker car scheme + Cycle to Work + Retail discounts Be part of that Superclass feeling. At Super Group, diversity is part of our DNA. With teams across 17 countries, 85 nationalities, and 30 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group. It's all about putting your experience first and ensuring honesty and fairness in all we do. Here, your growth is supported and your contributions valued. Game on! Should you not hear from us within 2 weeks, please assume your application has not been successful.