Senior Optimisation Manager - Fixed Term until October 2025

The Senior Optimisation Manager is responsible for the creation and implementation of a data driven & scalable web optimisation strategy across our primary web destination,www.sage.com, globally.

You will work closely with a range of stakeholders to identify user problems, working collaboratively through ideation to produce creative solutions, validated through experimentation. You will pull in all the required internal resources and stakeholders to create optimisation roadmaps to deliver against agreed project timelines and business targets.

All optimisation programmes will be grounded in data, analysis, and user insight to maximise return on all integrated (Organic and Paid) marketing investment delivering required leads across form submissions, products trials, products demos, and e-commerce transactions.

What's in it for you?

We are continuing to transform our digital experiences globally. This key role is a fantastic opportunity to be at the forefront of this transformation. This is a great opportunity to join a global team, within a global organisation with plenty of opportunities for career development and growth.

Key Responsibilities:

Summary of your day-to-day?

You will be act as a key team member in building hypotheses to champion a data-driven, test and learn approach to optimising the customer journey and user experiences and prepare and execute data driven optimisation roadmaps based on business priorities. You will also build and iterate personalisation campaigns that add measured commercial value and communicate regularly and clearly on roadmap updates, new opportunities, insights & results. Collaborating with global stakeholders is key to deliver optimised customer journeys whilst working closely with Insights, Data, Web Delivery and Strategy as well as XS (Experience Design) to deliver best in class digital experiences and Marketing Operations to deliver reporting templates

• Experience executing CRO programs.



• Experience delivering complex dynamic experiences to visitors based on traffic sources, digital body language, firmographic information, and other key data points.



• Strong digital marketing skills coupled with deep web conversion rate optimisation knowledge. Outcome/Revenue focused.



• Track record of achieving statistically significant uplifts via conversion rate optimisation in high growth environments.



• Experience of conceiving, planning, implementing, and learning from
  
  Working at Sage means you're supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.


Our colleagues are the best of the best. It's why we were awarded 2024 Best Places to Work by Glassdoor. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.