Senior PR Manager - Maternity Cover

NET-A-PORTER are seeking a talented Senior Manager to join the Global PR & Communications team. Reporting into the PR and Comms Director, this position leads the Global Communication and PR team, supporting in the setting of strategy for brand, product, service, spokespeople, and CSR. Aligning all regional PR teams and agencies globally to ensure consistency in the promotion of NET-A-PORTER from an earned media perspective, this person develops the communications calendar, creates press materials and content which successfully communicate brand and business messages and successfully generates earned media. This position also provides events management resource for NET-A-PORTER events as well as spokesperson profile building support (for CEO Alison Loehnis).
Location: YNAP Westfield office, London
Reporting into: PR and Comms Director
Here is a breakdown of what you'll be doing:

• Lead the PR & Communications team which issues PR directives and process guidelines for all initiatives covering all product communications, events, brand and executive profile building; ensure that the NET-A-PORTER story is bought to life consistently across all relevant earned media channels


• Lead the global PR & Communications team and function, creating and approving all press materials; releases, campaign and product before they are shared with the in-house PR teams and agencies


• Build the strategic vision for NET-A-PORTER, ensuring key messages and communication pillars are clearly disseminated


• Formulate the communication strategies for NET-A-PORTER's global in-house PR teams and agencies


• Lead discussions and communication plans with key brand partners, ensuring brands receive PR support for exclusives and launches


• Strategize sharp, newsworthy story angles informed by NET-A-PORTER's brand launches and key messages, taking into consideration culturally relevant topics, consumer trends and data


• Oversee global KPI setting and coverage reports


• Work closely with internal spokespeople, including Interim CEO and President, Alison Loehnis, to ensure press readiness, thorough briefings, background research, quote preparation and organization of media coaching if needed


• Approve and manage all global interview requests, providing the teams with corrections where necessary and feedback, ensuring that spokespeople are well prepared and media coverage hits targets


• Ensure all interview briefs follow the correct format and are written to a high standard



• Liaise with corporate communications and ensure that brand, business and spokesperson messaging is aligned to other YOOX NET-A-PORTER Group messaging, business considerations and calendars


• Champion the Corporate and Social Responsibility strategy for the brand; define opportunities for the brand to express its values through programs that support overall Group programming, while supporting activities that align with our values


• Act as a key central touch point for information from internal stakeholders including the Buying, Brand Campaigns, Social Media, Influencer and Affiliates, Media & Brand Partnerships, Creative, Content, Personal Shopping and Client Relations, Customer Care teams


• Lead the team on all UKEU NET-A-PORTER events. PR to work closely with other internal stakeholders e.g. EIP team, production and creative on venue scouting, creative concepting, managing sign offs internally (and externally with brands if relevant), guestlist curation, talent dressing and other event aspects as relevant.


• Engage and manage external UK-based PR agency when relevant.
  
  An exceptional writer


• Strong leadership and influencing skills


• Previous experience operating in Senior PR position in the luxury fashion industry


• Brand reputation and corporate comms experience


• A developed understanding of the luxury fashion industry in the digital space


• Interest and awareness of competitive fashion media and brand environment


• Experience with media, online marketing and/or ecommerce marketing strategies


• Experience of working with senior stakeholders to drive spokesperson strategies globally


• Strong communications skills, and ability to present ideas and strategy with high impact


• Ability to effectively manage timelines and coordinate internal and external teams to deliver results


• Events management experience
  
  Besides a competitive salary, we can offer you:


• Performance bonus schemes dependant on the type of role you are in


• A pension that both you and the company contribute too


• A portal with an array of discounts on things like theme park and cinema tickets


• Our famous staff discount along with exclusive staff sales


• Private healthcare for you and your family


• Flexible working


From the moment you join the YOOX NET-A-PORTER GROUP we are committed to making your journey with us inspirational and evolutionary. If you are passionate, committed and thrive in a collaborative and fast-paced environment, then please apply with a CV.
YOOX NET-A-PORTER GROUP is an equal opportunities employer, we encourage people with a diverse range of backgrounds to apply. We recognize and celebrate the benefits that diversity brings to our workplace, our business and our customers. We welcome and will consider all applications regardless of race and nationality, religion, color, sex, pregnancy or related medical conditions, parental status, sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or any other legally protected characteristics.
If you require any reasonable adjustments to complete your application, please do not hesitate to advise us accordingly.
YOOX NET-A-PORTER GROUP is an equal opportunities employer, we encourage people with a diverse range of backgrounds to apply. We recognize and celebrate the benefits that diversity brings to our workplace, our business and our customers. We welcome and will consider all applications regardless of race and nationality, religion, color, sex, pregnancy or related medical conditions, parental status, sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or any other legally protected characteristics.
If you require any reasonable adjustments to complete your application, please do not hesitate to advise us accordingly.
Experience Level: Mid-Senior level
Workplace Type: Hybrid